In this spot for Apple TV, actor Michael B. Jordan ("Creed," "Fruitvale Station") shows Bryant how Siri can help you with your TV viewing -- and manages to seriously annoy the NBA superstar with jibes about his age.
The scenario is that Jordan is about to play Bryant in a biopic, and is sitting with the legendary player watching TV in his trailer. But Bryant doesn't take kindly to Jordan's comment that he's playing him as a man "locked in a battle with Father Time." As if to prove the point, Jordan then helpfully fast-forwards (using Siri) to a scene in "The Curious Case of Benjamin Button." As you might imagine, that goes down even less well.
The ad, by TBWA/ MediaArts Lab, highlights how Apple TV can interact with apps such as Siri, making it easier to find your favorite content.