Nike/Dazed : Field
A music project inspired by Nike.
Published On
Jul 30, 2012
Editor's Pick
Dazed and Confused Magazine and L.A.-based music producer Nosaj Thing, along with FAIR, the design collective by former W+K creative Julia Tsao, have collaborated with Nike+ Fuelband to create FIELD.
FIELD is a collaborative online music video which tracks your mouse and keyboard movement to create stunning visuals that go along with the sound. According to Dazed, the movement as sound and image idea was inspired by the artists' use of Fuelband, which tracks how much you are moving everyday and converts it into "Fuel."
Credits
- Date
- Jul 31, 2012
- Brand :
- Nike/Dazed
- Client :
- Nike/Dazed
- Agency :
- FAIR
- Design :
- Dinahmoe
- Music :
- Nosaj Thing
- Director :
- Julia Tsao
- Creative Director :
- Alaa Mendili
- Creative Director :
- David Mikula
- Creative Technology :
- David Knape
- Interactive Music Design :
- Johan Belin
- Interactive Music Design :
- Dinah Moe
- Motion Design :
- Jordan Kim
- Creative Producer :
- David Mikula
- Creative Producer :
- Julia Tsao
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Project Type