Mitsubishi Gives Newborns and New Parents Their First Ride Home

180 LA Focuses on Parent and Child Safety

Published On
Apr 09, 2014

Editor's Pick

Mitsubishi is emphasizing the safety of its SUVs and crossovers with a new campaign via 180 Los Angeles that gave three NYC newborns their first ever rides. The campaign, which features this film directed by Tucker Walsh at m ss ng p eces, tells the story of families that had multiple bumps in the road when it came to getting pregnant and having kids, gets infants to go home in a 2014 Mitsubishi Outlander, instead of an NYC cab -- which doesn't require the use of a car seat.

"Every day, thousands of newborns in New York City and around the nation leave hospitals in infant car seats and head home for the first, most important time," Jessica Robinson, an engineer at Mitsubishi who works on safety, said in a statement. "However, most people don't realize that 73 percent of all child safety seats are not installed or used properly nor do they consider the safety of the actual car driving them home."


Apr 09, 2014
Brand :
Mitsubishi Motors
Client :
Mitsubishi Motors
Agency :
180 LA
Partner, CCO :
William Gelner
Creative Director :
Anja Duering
Creative Director :
Carl Corbitt
Copywriter :
Mike Van Linda
Art Director :
Brandon Sides
Head of Production :
Natasha Wellesley
Senior Producer :
David Emery
Brand Director :
Suzy Sammons
Production Company :
m ss ng p eces
Director :
Tucker Walsh
Assistant Camera :
Michael Bozzo
Assistant Camera :
Brian Lannin
Assistant Camera :
Matthew Charof
Assistant Camera :
Jared Levie
Assistant Camera :
Josh Mckie
Assistant Camera :
Garrett Weinholtz
Chief Executive Offier Exec. Producer :
Ari Kuschnir
Exec. Producer, Partner :
Kate Oppenheim
Creative Director, Partner :
Josh Nussbaum
Sound Mixer :
Aaron Miller
Casting Company :
Nina Day Casting
Editorial Company :
Editor :
Dave Groseclose
Editor :
Jeffrey Elmont
Producer :
Brian Scharwarth
Colorist :
Dave Groseclose
Recording Studio :
Eleven Sound
Mixer :
Ben Freer
Producer :
Jeri Low
Executive Producer :
Suzanne Hollingshead
Composer :
Andy Park
Composer :
Dave Groseclose

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