A digital Ruth Bader Ginsburg exercises and reads the news on this site that registers voters

Firstborn creates an augmented reality version of the Supreme Court's toughest justice

Published On
Sep 24, 2018

Editor's Pick

Brett Kavanaugh’s Supreme Court nomination is still teetering precariously over the vacancy left by the retirement of Anthony Kennedy. In the last few years, Justice Ruth Bader Ginsburg has become a kind of mascot for progressives holding out hope that the Court won’t veer to the right for the next several decades.

The 85-year-old’s health is of paramount concern to judicial observers, and her workout routines have become something of a spectator sport--see the wonder they invoke in films like Netflix’s “RBG.”

Now a new augmented reality mobile site from Firstborn lets fans of the legal lion take her with them wherever they go. “RBG for Good” conjures a tiny, desktop-sized digital avatar of Ginsburg in her judicial robes. Onscreen buttons let viewers select activities for her: exercising to keep her fit and healthy and ready to dissent, reading the newspaper in an armchair to stay informed and following her passions by performing onstage.

The site is timed for National Voter Registration Day on Sept. 25. A partnership with Rock the Vote also lets users register to vote (or help less politically-inclined friends register). Firstborn will also release an open-source toolkit that will let other developers create their own interactive augmented reality experiences for mobile devices.

Credits

Date
Sep 24, 2018

Need a credit fix? Contact the Creativity Editors

Project Type