These Nesting Dolls Are Designed to Keep You on Track at the Gym
BBDO Creates a Workout Plan With a Difference
Editor's Pick
With January over, campaigns for gyms are tailing off -- and so, presumably, are many of those who made new year's resolutions to stay fit. However, U.S.-based group class fitness chain Brick has come up with a creative way to keep them on track.
Through BBDO NY, it created "The Fit Nesting Doll," a five-month fitness plan customized for new members in the form of 3D printed nesting dolls. The dolls are designed by artists from around the world, and each carries a flash drive within their last layer featuring the member's workout plan. The different layers of the dolls represent the stages of the customer's progress (and, presumably, the inches you're going to shed as you progress from month to month).
The video seen here will run on Brick's social channels, and it will be accompanied by print and social content to help support its efforts.
Credits
- Date
- Feb 16, 2016
- Brand :
- Brick
- Client :
- Brick
- Agency :
- BBDO-New York
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Associate Creative Director, Art Director :
- Bianca Guimaraes
- Senior Copywriter :
- Rodrigo Linhares
- Senior Art Director :
- Florian Marquardt
- Director, Integrated Production :
- David Rolfe
- Executive Producer :
- Neely Lisk
- Integrated Producer :
- Courtney Fallow
- Photographer :
- Billy Siegrist
- Photographer :
- Koji Yahagi
- Physical Designer/3D Model :
- Jeian Jeong
- Type Designer :
- Marcelo Righini
- Digital Production Company :
- Visorama Diverses Eletrnicas
- Account Manager :
- Samanta Martins
- Stop-Motion Artist :
- Luciano do Amaral
- 2D Animator :
- Jos Bessa
- 3D Modeling Artist :
- Elisa Branco
- Illustrator :
- Tiago Vaz
- Illustrator :
- Felipe Blunt
- Illustrator :
- Giorgi Popiashvili
- Illustrator :
- Gustavo Teixeira
- Illustrator :
- Henrique Sanchez
- Illustrator :
- Isabela Andrade Lima
- Illustrator :
- Juarez Rodrigues
- Illustrator :
- Julia Quaresma
- Illustrator :
- Lukas Doraciotto
- Illustrator :
- Luke Bott
- Illustrator :
- Marcel Yunes
- Illustrator :
- Moyl Cledera
- Illustrator :
- Paula Fernandes
- Illustrator :
- Paula Isabelle Souza
- Illustrator :
- Paulo Cesar Correia Lima
- Illustrator :
- Sabine Hegmann
- Illustrator :
- Sajid Wajid Shaikh
- Illustrator :
- Rich Tu
- Illustrator :
- Halil Mete
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