Bar-goers are a major demand driver for ride-sharing providers. Now Lyft is taking its outreach to a new level by slapping its logo on a beer. The partnership with Chicago craft brewer BaderbrÃ¤u Brewery features a brew called Five Star Lager, which is a reference to Lyft's rating system. The beer is a rebranded version of the brewery's South Side Pride, a lager, the Chicago Tribune reports.
The beer is only available in Chicago bars. Each can carries a discount code that drinkers can use to redeem as much as a 60 percent discount of their next Lyft ride. "This is the first partnership of its kind for Lyft and we believe the combination of BaderbrÃ¤u's beer and the offer for safe rides home will be very popular with our Chicago riders," David Katcher, Lyft's midwest general manager, said in a statement. The Tribune reported that the program could expand to other cities.