With Belgium playing against the Republic of Korea at 4 pm today, Herta Foods premiered this spot just in time to get Belgian World Cup fans pumped for the match. The Nestle-owned brand may be better known for its frankfurters, but soccer-mania presents a good peg to launch Knacki Football-- its new limited distribution meatball snack.
Passersby in Antwerp Central train station were introduced to a seemingly ordinary vending machine, dispensing free samples. Pressing a button brought them face to face with retired Belgian soccer hero Leo Van Der Elst and the opportunity to face off for free eats in a teenie tiny soccer stadium.
Gaming company Plug N Play produced the Football Machine.