Belgium Plays Korea Today-- Hope Their Stadium's Bigger than This One

Herta Foods and BBDO Belgium Has Soccer Fans Face off with a Legend

Published On
Jun 26, 2014

Editor's Pick

With Belgium playing against the Republic of Korea at 4 pm today, Herta Foods premiered this spot just in time to get Belgian World Cup fans pumped for the match. The Nestle-owned brand may be better known for its frankfurters, but soccer-mania presents a good peg to launch Knacki Football-- its new limited distribution meatball snack.

Passersby in Antwerp Central train station were introduced to a seemingly ordinary vending machine, dispensing free samples. Pressing a button brought them face to face with retired Belgian soccer hero Leo Van Der Elst and the opportunity to face off for free eats in a teenie tiny soccer stadium.

Gaming company Plug N Play produced the Football Machine.


Jun 26, 2014
Brand :
Client :
Creative Director :
Sebastien De Valck
Creative Directive/Co-composer :
Arnaud Pitz
Art Director :
Frederic Zouag
Copywriter :
Nicolas Gaspart
Digital Strategic Planner :
Jan Van Brakel
Designer :
Virginie Delaleu
Director :
Jaspers Stoefs
Director :
Stijn Van Den Bossche
Producer :
Filip Van Vangeffelen
Production Agency :
Made in Brussels
Vending Machine Production :
Plug n Play
Agency :

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