Forget Apple. Get your next phone from Fisher-Price
The toy brand celebrates the 60th anniversary of its Chatter Telephone with one that actually works
Editor's Pick
Another year, another iPhone. Apple’s recent iPhone 13 launch has users evaluating whether miniscule upgrades are worth another trade-in, part of what has become the yearly life cycle of iOS devotees. Wouldn’t it be nice to save that cash and just go back to basics? Like, toddler basics. Fisher-Price is tossing its iconic Chatter Telephone into the ring, celebrating the toy’s 60th anniversary with a version that can actually make calls.
The Fisher-Price Chatter Telephone debuted in 1961. The colorful, plastic rotary phone on wheels is one of the brand’s most popular for little ones. For adults looking to feel a little nostalgia or even just to simplify their workflow, the new version looks exactly the same, but this special-edition version connects to Android or iPhone via bluetooth. Within a 15-foot range, the Chatter Telephone can make calls and even features a speakerphone button for hands-free optimization.
The accompanying ad is a clever spoof of Apple’s signature announcement spots. Glimpses of the telephone in extreme closeup, the camera gliding past its glimmering plastic, slowly reveal the entire product. Phrases, in minimalist text, announce that “the past has finally arrived” and “your first mobile phone is now a real mobile phone.” The ad ends with the tempting tagline: “Let’s be kids.”
The Chatter Telephone with Bluetooth is available for $60 at Best Buy while supplies last.
Credits
- Date
- Oct 20, 2021
- Client :
- Fisher price
- Agency :
- Wieden & Kennedy
- Agency :
- Weber Shandwick
- Sr. Manager Brand Design :
- Jody Gavin
- Director Brand Design :
- Kelly Biernat
- Creative Director :
- Devin Gillespie
- Creative Director :
- Becca Wadlinger
- Art Director :
- Jes Marquez
- Art Director :
- Matthew Carroll
- Copywriter :
- Ryan Hartsfield
- Executive Producer :
- Hayley Goggin
- Producer :
- Austin Shore
- Group Strategy Director :
- Nathan Goldberg
- Strategy Director :
- Devon Dickson
- Brand Management :
- Beth Lussenhop
- Brand Management :
- Corrie Williams
- Brand Management :
- Corey Woodson
- Brand Management :
- Anna Boteva
- Brand Management :
- Vanessa Miller
- Senior Design Producer :
- Patrick Cahalan
- Design Director :
- Katie McHugh
- Designer :
- Shannon Dunlop
- Designer :
- Lindsay Johnson
- Global Director of Business Affairs :
- Amber Lavender
- Business Affairs :
- Edith Ortiz
- Creative Operations Manager :
- David Henriquez
- Group Media Director :
- Stephanie Ehui
- Associate Media Director :
- Sara Stachan
- Media Supervisor :
- Danielle Davis
- Associate Media Planner :
- Shivani Kapadia
- Director of Public Relations :
- Katie Hull
- Public Relations Coordinator :
- Alex Har
- Integrated Traffic Manager :
- Gregory Depp
- Motion/Animation :
- WK Motion
- Motion Designer :
- Chang Xu
- Motion Designer :
- Jeff Ackley
- Producer :
- Austin Shore
- Motion Lead :
- Jeff Ackley
- Motion Lead :
- Adam Sirkin
- Executive Producer :
- Nirad “Bugs” Russell
- Editorial :
- WK Studios
- Editorial :
- Joint Editorial
- Post Producer :
- Sarah Usmen
- Edito :
- Gavin Wright
- Assistant Editor :
- Guy Cappiccie
- HoP :
- Jen Milano
- HoP :
- Kathleen Russell
- Music :
- Score A Score
- Sound Engineer :
- Noah Woodburn
- Sound Engineer :
- Joint
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