Forget Apple. Get your next phone from Fisher-Price

The toy brand celebrates the 60th anniversary of its Chatter Telephone with one that actually works

Published On
Oct 20, 2021

Editor's Pick

Another year, another iPhone. Apple’s recent iPhone 13 launch has users evaluating whether miniscule upgrades are worth another trade-in, part of what has become the yearly life cycle of iOS devotees. Wouldn’t it be nice to save that cash and just go back to basics? Like, toddler basics. Fisher-Price is tossing its iconic Chatter Telephone into the ring, celebrating the toy’s 60th anniversary with a version that can actually make calls.

Spec sheet

The Fisher-Price Chatter Telephone debuted in 1961. The colorful, plastic rotary phone on wheels is one of the brand’s most popular for little ones. For adults looking to feel a little nostalgia or even just to simplify their workflow, the new version looks exactly the same, but this special-edition version connects to Android or iPhone via bluetooth. Within a 15-foot range, the Chatter Telephone can make calls and even features a speakerphone button for hands-free optimization. 

The accompanying ad is a clever spoof of Apple’s signature announcement spots. Glimpses of the telephone in extreme closeup, the camera gliding past its glimmering plastic, slowly reveal the entire product. Phrases, in minimalist text, announce that “the past has finally arrived” and “your first mobile phone is now a real mobile phone.” The ad ends with the tempting tagline: “Let’s be kids.”

The Chatter Telephone with Bluetooth is available for $60 at Best Buy while supplies last.


Oct 20, 2021
Client :
Fisher price
Agency :
Wieden & Kennedy
Agency :
Weber Shandwick
Sr. Manager Brand Design :
Jody Gavin
Director Brand Design :
Kelly Biernat
Creative Director :
Devin Gillespie
Creative Director :
Becca Wadlinger
Art Director :
Jes Marquez
Art Director :
Matthew Carroll
Copywriter :
Ryan Hartsfield
Executive Producer :
Hayley Goggin
Producer :
Austin Shore
Group Strategy Director :
Nathan Goldberg
Strategy Director :
Devon Dickson
Brand Management :
Beth Lussenhop
Brand Management :
Corrie Williams
Brand Management :
Corey Woodson
Brand Management :
Anna Boteva
Brand Management :
Vanessa Miller
Senior Design Producer :
Patrick Cahalan
Design Director :
Katie McHugh
Designer :
Shannon Dunlop
Designer :
Lindsay Johnson
Global Director of Business Affairs :
Amber Lavender
Business Affairs :
Edith Ortiz
Creative Operations Manager :
David Henriquez
Group Media Director :
Stephanie Ehui
Associate Media Director :
Sara Stachan
Media Supervisor :
Danielle Davis
Associate Media Planner :
Shivani Kapadia
Director of Public Relations :
Katie Hull
Public Relations Coordinator :
Alex Har
Integrated Traffic Manager :
Gregory Depp
Motion/Animation :
WK Motion
Motion Designer :
Chang Xu
Motion Designer :
Jeff Ackley
Producer :
Austin Shore
Motion Lead :
Jeff Ackley
Motion Lead :
Adam Sirkin
Executive Producer :
Nirad “Bugs” Russell
Editorial :
WK Studios
Editorial :
Joint Editorial
Post Producer :
Sarah Usmen
Edito :
Gavin Wright
Assistant Editor :
Guy Cappiccie
HoP :
Jen Milano
HoP :
Kathleen Russell
Music :
Score A Score
Sound Engineer :
Noah Woodburn
Sound Engineer :

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