'Forrest Gump' inspired this charming history lesson about the postal service

Posten Noge's latest from agency Pol commemorates 375 years of mail service

Published On
Jan 25, 2022

Editor's Pick

Posten Norge, the Norwegian postal service behind the Christmas ad featuring a gay Santa love story, is back with another charming piece of creative to mark 375 years of postal delivery in the country.

Agency Pol turned to Bacon director Jakob Marky to deliver a film that takes its cues from a famous movie romp through history: "Forrest Gump."

"My mother always said, life was like a postbox ... you never know what's inside," declares the fresh-faced mail carrier protagonist, sitting on a park bench in one of many references to the iconic Tom Hanks film. We then see him play multiple roles as couriers delivering mail throughout Norwegian history. From carrying important packages on skis to using a traditional "post horn" and mail delivery via boat, train and plane like Gump, he's there for every milestonee—he even wins an Olympic medal. There's even a glimpse of the future and drone delivery.

It's a sweet film that will make you think nostalgically about the history of mail delivery—perhaps as you groan at your email inbox.




Jan 25, 2022
Client :
Posten Norge
Agency :
Director :
Jakob Marky
Executive Producer :
Magne Lyngner
Producer :
Øystein Dyb
Production Manager :
Vittoria Røkke Passalacqua
Benjamin Loeb
Paco Femenia
Kristian Engelsen
Martin Strøm
1st AD :
Lars Thomas Skaare
Production Designer :
Sunniva Rostad
Costume Designer :
Nell Knudsen
Stylist :
Irene Skaar
Make-up Artist :
Nina Elise Johansen
Post Producer :
Eli Mari Sandal
Edit Supervision :
Ben Canny
VFX Sup :
Ola Jacob Nestande
Grade :
Julien Alary
Sound Design :
Martin Mighetto
Music :
Christian Olsson
Director's Assistant :
Markus Tangre
Post Coordinator :
Vebjørn Rakvaag
Agency :
Copywriter :
Rikke Jacobsen
AD :
Pia Lystad
Account Director :
Marius Eriksen
Account Manager :
Kristin Eidså Brantzeg Scheele

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