This pop-up cemetery pays tribute to the grisly deaths on 'Game of Thrones'

Foxtel stunt from DDB Sydney required an army of sculptors and builders

Published On
Apr 17, 2019

Editor's Pick

Among all the crazy stunts going on around the world to mark the final series of “Game of Thrones,” Australian broadcaster Foxtel gets points for having made one of the most morbid efforts.


It built a 2000-square meter pop-up “graveyard” that pays tribute to some of the grisly deaths in the show over the past seven seasons. Situated inside Centennial Park in Sydney and open over the past weekend for fans to visit, it was designed by agency DDB Sydney, with production by Revolver/Will O’Rourke and The Glue Society.


The cemetery featured more than thirty gravestones paying tribute to some of the show's most infamous characters, including Joffrey Lannister, Ramsay Bolton, Khal Drogo, Tywin Lannister, Littlefinger and Olenna Tyrell. It's also home to two grand family mausoleums housing the deceased members of House Stark and House Baratheon.


The effort involved an army of sculptors, designers, painters and builders who created every single grave in staggering detail, closely referencing the lives and deaths of the characters featured. The headstone of one of the show's most beloved characters, Hodor, for example, depicts the gentle giant's tragic, honorable demise at the exit of a cave. 


Fans have been invited to pay their respects and are encouraged to bring tributes to lay on the tombs of their favorite characters.


DDB Australia Chief Creative Officer Ben Welsh says in a statement: “The detail of the build is staggering, and we’re acutely aware of the pressure on us to execute with meticulous detail. When you’re dealing with show like this, with such an obsessive fanbase, you’ve really got to pull out all the stops.”








Apr 17, 2019
Client :
Agency :
Chief Creative Officer :
Ben Welsh
Executive Creative Director :
Tara Ford
Creative Director :
David Jackson
Senior Creative :
Tim Woolford
Senior Creative :
Tommy Cehak
Designer :
Ramon Rodriguez
Head of Integrated Production :
Sevda Cemo
Producer :
Sam Harris
Planning Director :
Joseph Smeaton
Managing Partner :
Penny Dixon
Senior Business Director :
Kirsty Mould
Senior Business Manager :
Lisa Zimpel
Project Director :
Liv Pultar
Content Editor :
Richard Maxton
Sound Engineer :
Danny Grifoni
PR :
Mango Communications
Managing Director :
Tabitha Fairbairn
Head of Consumer :
Ben Handberg
Event Producer :
Jim McGorty
Production Company :
Production :
Will O’Rourke
Artists/Project Direction :
The Glue Society
MD/Executive Producer :
Michael Ritchie
Executive Producer :
Pip Smart
Executive Producer :
Jasmin Helliar
Producer :
Isabella Vitelli
Production Designer :
Enzo Iacono
Construction Manager :
Greg Hajdu
Construction :
Photography :
Producer :
Libby Hams
Executive Director of Television :
Brian Walsh
Director, Content Marketing :
Jo McAlister
Director, Publicity & Talent :
Jamie Campbell
Chief Sale & Marketing Officer :
Kieren Cooney

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