Among all the crazy stunts going on around the world to mark the final series of “Game of Thrones,” Australian broadcaster Foxtel gets points for having made one of the most morbid efforts.
It built a 2000-square meter pop-up “graveyard” that pays tribute to some of the grisly deaths in the show over the past seven seasons. Situated inside Centennial Park in Sydney and open over the past weekend for fans to visit, it was designed by agency DDB Sydney, with production by Revolver/Will O’Rourke and The Glue Society.
The cemetery featured more than thirty gravestones paying tribute to some of the show's most infamous characters, including Joffrey Lannister, Ramsay Bolton, Khal Drogo, Tywin Lannister, Littlefinger and Olenna Tyrell. It's also home to two grand family mausoleums housing the deceased members of House Stark and House Baratheon.
The effort involved an army of sculptors, designers, painters and builders who created every single grave in staggering detail, closely referencing the lives and deaths of the characters featured. The headstone of one of the show's most beloved characters, Hodor, for example, depicts the gentle giant's tragic, honorable demise at the exit of a cave.
Fans have been invited to pay their respects and are encouraged to bring tributes to lay on the tombs of their favorite characters.
DDB Australia Chief Creative Officer Ben Welsh says in a statement: “The detail of the build is staggering, and we’re acutely aware of the pressure on us to execute with meticulous detail. When you’re dealing with show like this, with such an obsessive fanbase, you’ve really got to pull out all the stops.”