Abbotts Village Bakery : Free Range Bread Farm

Oh give me a home, where the wholesome loaves roam

Published On
Feb 26, 2013

Editor's Pick

George Weston Foods' Abbott's Village Bakery bread is about as wholesome as you can get, with no added artificial colours, flavours or other additives. To demonstrate this, Australian agency BMF translated the idea using the metaphor of a free-range farm, but this time, the animals are of the hoove-less sort. The campaign also features social media, press and OOH elements and launches on March 3.

Credits

Date
Feb 26, 2013
Brand:
Abbotts Village Bakery
Client:
Abbotts Village Bakery
Agency:
BMF
Creative Director:
Justin Ruben

Need a credit fix? Contact the Creativity Editors

Project Type