Quilted Northern : Froggy

Spots by Droga5 and Director Bennett Miller Look at Toilet Experience From Another Viewpoint

Published On
May 04, 2015

Editor's Pick

Toilet paper brand Quilted Northern did some research that found that people only remember toilet paper when it fails them. So, this new campaign from Droga5 looks at product experience from another point of view: that of the bathroom objects who are forced to witness your forgettable toilet moment.

The spots focus humorously on the inanimate objects that can't look away while you're doing your business: the portrait of Great Grandpa Thaddeus, who would have loved to know his great-grandchildren, "but not like that;" the frog toilet roll holder; the toy soldiers unfortunately left in the bathroom, the birds on the wallpaper. It's a totally original idea, and done with a subtly humorous touch. The were directed by Smuggler's Bennett Miller, known for feature films such as "Moneyball," "Capote" and "Foxcatcher."


May 04, 2015
Agency :
Droga5-New York
Brand :
Quilted Northern
Client :
Quilted Northern
Director :
Bennett Miller
Production Company :
Chairperson :
David Droga
Chief Creative Officer :
Ted Royer
Creative Director :
David Gibson
Creative Director :
Nathan Lennon
Creative Director :
Mike Long
Creative Director :
Alex Lea
Copywriter/Art Director :
Molly Jamison
Copywriter/Art Director :
Eric Dennis
Chief Creative Officer :
SallyAnn Dale
Head of Broadcast Production :
Ben Davies
Broadcast Producer :
Anders Hedberg
Global Chief Strategy Officer :
Jonny Bauer
Group Director, Strategy :
Matt Springate
Senior Strategist :
Nick Maschmeyer
Head of Communications Strategy :
Colleen Leddy
Chief Marketing Officer :
Douwe Bergsma
General Manager :
Vivek Joshi
Senior Brand Director :
Jason Ippen
Senior Brand Director :
Ann V Anderson
Senior Marketing Director, Brand Center :
Shari Neumann
Executive Producer :
Patrick Milling Smith
Executive Producer :
Brian Carmody
Executive Producer :
Shannon Jones
Producer :
Suzie Greene Tedesco
Director, Photography :
Adam Kimmel
Editorial :
Editor :
Conor O'Neill
Assistant Editor :
Rex Lowry
Executive Producer :
CL Weaver
Producer :
Denice Hutton
Post Production :
Method NY/Atlanta
Flame Artist :
Mike Wardner
Flame Artist :
Glen Bennett
Flame Artist :
Jay Tilin
Head of Production :
Jennifer Hargreaves
Producer :
Natalia Wroble
Music :
Composer :
Jamie Masters
Composer :
Andrew Sherriff
Composer :
Ashley Bates
Composer :
Stephen Patman
Music Producer :
Jonathan Watts
Music Producer :
Lotte Bowser

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