The World Wildlife Fund's 2006 fund-raising and environmental awareness effort in Australia includes this Leo Burnett/Sydney print campaign, shot by Andreas Smetana, www.smetana.net. If the photography looks like it might be complicated, Burnett AD Michael Spirkovski says it is. "We had a props designer create all the timber cutouts to size; the plastic animals are also real, just not in size. All props, timber and plastic, were then shot in situ, but in some executions, like 'Wallaby' [see the PDF], we moved the prop around on the concrete base to several different positions with the camera locked off to achieve the final composition. 'Wallaby' was shot in a wildlife park and dropped in. 'Coral' was also shot on location with weighted-down timber props; the divers are real." As for this poignantly plastic tiger, it's "just a miniature toy shot on location, then enlarged and dropped into position," Spirkovski explains. The URL in the ads was a short-lived microsite, he notes. See www.wwf.com.au for more.