Santa Claus goes on a rampage after being outdone by GameStop

A perfectly cast Saint Nick takes his anger out on Christmas decorations in a spot from The Richards Group

Published On
Dec 20, 2018

Editor's Pick

For centuries, Santa Claus has prided himself on knowing exactly what everyone in the world wants for Christmas. He’s got a list after all, and even the naughty kids send in their requests. That means the best presents are the ones that come directly from Kris Kringle himself.

But he’s not used to competition. In a new spot by The Richards Group for GameStop, Santa has anger management issues, taking out his rage on nearby decorations after being outdone by the video game retailer .

A snowman gets decapitated in his initial outburst, and a plastic candy cane becomes an instrument of destruction as Santa descends into blind fury. He takes out reindeer lawn ornaments and the neighbor’s wreath and smashes Christmas lights and a gingerbread house. Good thing there wasn't a nativity scene nearby. Mangers don't offer much protection from blunt force trauma.

It’s a cathartic scene even for viewers who aren’t buying video games. The pressures of finding the perfect gift take a toll on us all. The 30-second spot is directed by David Thomas and Benjamin Hurst from Community Films and is edited by Marc Stone of Lucky Post, which also handled color, sound design, graphics and finish.

Credits

Date
Dec 20, 2018
Client:
GameStop
Agency:
The Richards Group
Creative Group Head / Art Director:
Lynda Hodge
Creative Group Head / Writer:
David Canright
Brand Creative / Writer:
Chris Cannon
Brand Creative / Art Director:
Sam Langford
Producer:
Laurie Shannon
Production Company:
Community Films
Director:
David Thomas
Director:
Benjamin Hurst
Edit:
Lucky Post
Editor:
Marc Stone
Graphics:
Jake Odgers
Sound Design/Mix:
Scottie Richardson
Color Correction:
Neil Anderson
Online:
Dan Margules
Producer:
Anne Strock

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