Wonderful Pistachios : Gangnam Style -- Super Bowl XLVII

Crackin'

Published On
Jan 30, 2013

Editor's Pick

Wonderful Pistachios has used everyone in pop culture from Khloe Kardashian to honey badger to promote their product. Now, they bring out the big guns -- Psy -- to lend some virality to their Super Bowl spot, created in house by The Fire Station. Sure to be a crowd pleaser, although the lyrics are a bit clunky -- and it makes us ask, "Psy's still around?"

Credits

Date
Jan 30, 2013
Brand:
Wonderful Pistachios
Client:
Wonderful Pistachios
Agency:
The Fire Station
Chief Creative Officer:
Lynda Resnick
Executive Creative Director/Production:
Liz Leow
Creative Director/ Copywriter:
Kim Genkinger
Associate Creative Director:
Jennifer Young
Art Director:
Jason Fryer
Copywriter:
Jen Stoner
Senior Producer:
Anne Kurtzman
Producer Assistant:
Tim Munday
Production:
MTh
Director:
Mathew Cullen
Director, Photography:
Guillermo Navarro
Executive Producer:
Javier Jimenez
Executive Producer:
Jeff Scruton
Line Producer:
Line Postmyr
Post Production:
Mirada
Head of Visual Effects/Animation:
John Fragomeni
Executive Producer:
Patrick Nugent
Creative Director:
Vanessa Marzaroli
Visual Effects Supervisor:
Jonah Hall
Visual Effects Producer:
Judy Bowers
CG Supervisor:
Brad Hayes
Visual Effects Coordinator:
Scott Rothstein
Storyboard Artist:
Yori Mochizuki
CG Generalist:
Marcelo Cermak
CG Generalist:
Ben Lopez
CG Generalist:
Ken Pellegrino
Designer:
An Nguyen
Designer:
Matt Shadis
Tracking Artist:
Michael Maker
Tracking:
Jared Sanders
Rotoscope Artist:
Zac Chowdhury
Rotoscope Artist:
Megan Gaffney
Rotoscope Artist:
Shih-Lin Wu
Lighter:
Kenny Jackson
Nuke Artist:
Montana Casey
Nuke Artist:
Josh McGuire
Flame Artist:
David Stern
Flame Artist:
Alan Latteri
Flame Artist:
Mark Renton
Flame Artist:
Pilon Lectez
Flame Artist:
Todd Helmsley
Flame Artist:
Fefo De Souza

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Project Type