Gap Spring 24: Linen Moves. Featuring Tyla and Jungle
Creative concept, art direction and production by Invisible Dynamics and Gap.
Published On
Jan 28, 2025
Description
Linen Moves. Gap Spring 24.
Starring GRAMMY® Award–winning artist Tyla, the campaign embraces Gap’s roots as a pop culture brand working with artistic originals across fashion and music.
Linen Moves features worldwide hit “Back On 74” by the BRIT Award–winning Jungle, with original choreography by Shay Latukolan. The campaign is directed by Jungle’s J Lloyd and Charlie Di Placido and inspired by the track’s official video, which became a global phenomenon on TikTok and inspired a dance craze with over a billion views.
Credits
- Date
- Jan 28, 2025
- Client :
- Gap
- Agency :
- Invisible Dynamics
- Director :
- Charlie Di Placido
- Director :
- J Lloyd
- Production :
- Invisible Productions
- Production :
- Contentus Maximus
- Gap Creative Director :
- Calvin George Leung
- Gap Head of Marketing :
- Erika Everett
- Choreographer :
- Shay Latukolan
- Director of Photography :
- Peter Bishop
- Production Designer :
- Nicola Bell
- BTS Capture :
- Duncan Wolfe
- BTS Capture :
- Ben Soloman
- Stylist :
- Caroline Newell
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Project Type
