Geico will now protect you against Angry Bird attacks

The insurance brand continues its trend of partnerships with animated favorites

Published On
Dec 01, 2021

Editor's Pick

Just when you thought you were insured for calamities of every variety, a new danger makes itself known. Today, Geico launched a very important PSA warning against the home-damaging peril of an Angry Birds attack.

The Angry Birds make their Geico ad debut in partnership with game developers Rovio Entertainment and the Martin Agency. The resultant video spot is the harrowing story of a couple plagued by the animated birds so keen on slingshotting themselves into structures, sending them toppling. 

“We love our new home,” says a male homeowner in the video. “Lots of windows, great light…” He’s cut short by a huge red bird splatting against a window in the background. “But the birds,” finishes the female co-owner.

The birds are shown not only slamming into windows, but bouncing off the home’s roof, shattering planter pots and knocking over patio furniture. “Why are these birds so angry?” wonders their neighbor, watching over a fence.

Of course, these homeowners have bundled their car and home insurance through Geico and don’t need to worry about maniacal bird attacks from above.

Geico’s Angry Birds partnership is the third with animated character brands this year. In May, mountain homeowners were terrorized by Hanna-BarberaAnimation’s Yogi Bear and a September ad featured a couple haunted by Disney’s loudest Muppet Animal.

The new video was directed by Brian Billow of O Positive with VFX via The Mill, and the licensing of the Angry Birds by Born Licensing. 

“There have been so many great spots already made in the “Bundling Made Easy” campaign that it’s tough to find a twist that our audience won’t see coming. But every spot in this campaign has to start from a real home problem. So we, as recent homeowners, started listing out things that have gone wrong with our houses since we bought them,” said Martin Agency Creative Director Kim Ngyuen in a statement. “Once we got that list together, we’d think of the most surprising ways to show those problems. Birds flying into windows is a real problem. It’s startling. Once we landed on birds smashing into a house, we knew Angry Birds was a perfect fit.”

Credits

Date
Dec 01, 2021
Client :
Geico
Agency :
The Martin Agency
Vice President Marketing :
Joe Pusateri
Assistant Vice President Marketing :
Amy Furman
Director Marketing :
Gary Aurand
Senior Manager Marketing :
Tom Perlozzo
Supervisor II Marketing :
Tim Ware
Program Lead I Marketing :
Brighid Griffin
Program Lead I Marketing :
Rese Chorpening
Brand Team Planner Marketing :
Allison Eckert
Chief Creative Officer :
Danny Robinson
Executive Creative Director :
Ashley Marshall
SVP Creative Director :
Justin Harris
Creative Director :
Kim Nguyen
Associate Creative Director :
Kate Placentra
SVP Head of Integrated Production :
Tasha Dean
Executive Producer :
Heather Collier
Senior Producer :
Liza Miller
Producer :
Elise Canup
Associate Director of Business Affairs :
Suzanne Wieringo
Business Affairs Coordinator :
Lauren Garrett
Senior Financial Affairs Manager :
Amy Trenz
Financial Account Supervisor :
Monica Cox
SVP Group Account Director :
Matt Mattox
Account Director :
Jon Glomb
Account Executive :
Justin West
Senior Project Manager :
Heather Hartman
Production Company :
O Positive
Director :
Brian Billow
Executive Producer :
Ralph Laucella
Producer :
Grayson Bithell
Editorial Company :
MackCut
Editor :
Pamela Petruski
Assistant Editor :
Jonathan Baum
Executive Producer :
Gina Pagano
VFX :
The Mill
Executive Producer :
Anastasia Von Rahl
Creative Director VFX Supervisor :
John Leonti
Producer :
Alex Bader
Producer :
Derek Tekus
VFX :
Heard City
Executive Producer :
Jackie James
Mixer / Sound Designer :
Mike Vitacco
Licensing of Angry Birds :
David Born
Licensing of Angry Birds :
Amber Chung
Licensing of Angry Birds :
Born Licensing

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