Just when you thought you were insured for calamities of every variety, a new danger makes itself known. Today, Geico launched a very important PSA warning against the home-damaging peril of an Angry Birds attack.
The Angry Birds make their Geico ad debut in partnership with game developers Rovio Entertainment and the Martin Agency. The resultant video spot is the harrowing story of a couple plagued by the animated birds so keen on slingshotting themselves into structures, sending them toppling.
“We love our new home,” says a male homeowner in the video. “Lots of windows, great light…” He’s cut short by a huge red bird splatting against a window in the background. “But the birds,” finishes the female co-owner.
The birds are shown not only slamming into windows, but bouncing off the home’s roof, shattering planter pots and knocking over patio furniture. “Why are these birds so angry?” wonders their neighbor, watching over a fence.
Of course, these homeowners have bundled their car and home insurance through Geico and don’t need to worry about maniacal bird attacks from above.
Geico’s Angry Birds partnership is the third with animated character brands this year. In May, mountain homeowners were terrorized by Hanna-BarberaAnimation’s Yogi Bear and a September ad featured a couple haunted by Disney’s loudest Muppet Animal.
The new video was directed by Brian Billow of O Positive with VFX via The Mill, and the licensing of the Angry Birds by Born Licensing.
“There have been so many great spots already made in the “Bundling Made Easy” campaign that it’s tough to find a twist that our audience won’t see coming. But every spot in this campaign has to start from a real home problem. So we, as recent homeowners, started listing out things that have gone wrong with our houses since we bought them,” said Martin Agency Creative Director Kim Ngyuen in a statement. “Once we got that list together, we’d think of the most surprising ways to show those problems. Birds flying into windows is a real problem. It’s startling. Once we landed on birds smashing into a house, we knew Angry Birds was a perfect fit.”