Gone in 60 Seconds--Word Tours' Ephemeral Travel Deals

Swedish Travel company Varldens Resor (World Tours) calls b.s. on other companies' claims of "last minute" trip deals with its latest direct email campaign infused with Ebay-style excitement. Along with Jung Von Matt Stockholm, the company sent out an email to potential customers offering a really sweet travel deal, like a 9-day trip to Tokyo, hotel included, for 695 Euros. Once the shopper opens the notice, a counter starts, giving him or her only 60 seconds to purchase by replying with the word "Buy."

Gone in 60 Seconds--Word Tours' Ephemeral Travel Deals

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