K-Swiss : Get Championy
Train the F Out with Kenny Powers
Editor's Pick
K-Swiss has tapped straight talking, hard living Kenny Powers as the spokesman for K-Swiss' Tubes training shoes in a new campaign from 72andSunny.
Powers, the fictional anti-hero of HBO's Eastbound & Down, played by Danny McBride, dispenses his own unique brand of motivational advice in the campaign, which also features football players Jeremy Shockey and Patrick Willis and MMA fighter Urijah Faber. The campaign includes this cinema spot, a series of TV and web spots, posters featuring a 1-888 number (1-888-With-Tubes-I-Will-Train-the-F-Out) where callers can get words of wisdom from Powers and a micro site. The agency kicked off the campaign with a video on Funny or Die, depicting Powers in negotiation with K-Swiss.
Long time McBride collaborator Jody Hill, who also co-created Eastbound & Down, directs the campaign, which also promotes the September 26 season two premier of the show.
Credits
- Date
- Aug 02, 2010
- Brand:
- K-Swiss
- Client:
- K-Swiss
- Agency:
- 72andSunny
- Executive Creative Director:
- Glenn Cole
- Creative Director:
- Matt Murphy
- Creative Director:
- Barton Corley
- Writer:
- Matt Heath
- Designer:
- Jeff Beberman
- Brand Director:
- Alex Schneider
- Brand Manager:
- Thomas Martin
- Brand Coordinator:
- Matt Munoz
- Strategist:
- Kelly Schoeffel
- Print Producer:
- Sara Southworth
- Art Producer:
- Rob Beckon
- Film Producer:
- Angelo Ferrugia
- Film Producer:
- Kari Salrin
- Business Affairs Director:
- Jessica Reznick
- Director, Interactive Production:
- Rebekah Jefferis
- Interactive Producer:
- Nyaze Vincent
- Interactive Developer:
- Ryan Elsont
- Interactive Developer:
- Victoria Powers
- Interactive Developer:
- Adam Paul
- Interactive Motion Designer:
- Moshe Sayada
- Production Partner:
- Caviar
- Executive Producer:
- Michael Sagol
- Line Producer:
- Jennifer Barrons
- Line Producer:
- BP Cooper
- Director:
- Jody Hill
- Offline Partner:
- Final Cut
- Executive Producer:
- Saima Awan
- Producer:
- Jennifer Suttlemyre
- Editor:
- Graham Turner
- Editor:
- Matt Murphy
- Online Partner:
- Company 3
- Colorist:
- Steffan Sonnenfeld
- Motion Graphics/Visual Effects Partner:
- Motion Theory
- Executive Producer:
- Caroline Gomez
- Interactive 3D Modeling Partner:
- Bend Reality
- Audio Partner:
- Play Sound
- Audio Engineer:
- John Bolen
- Photographer:
- Mike Piscitelli
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