Street Art Highlights the Painful Realities of Youth Homelessness in This Charity Campaign
Campaign by Leo Burnett Includes Spray Painted Messages on Buildings
Oct 11, 2016
U.K. charity End Youth Homelessness is using spray-painted street art to communicate the tragic reasons young people find themselves on the streets as part of an integrated campaign.
Agency Leo Burnett London sprayed type-led illustrations on the outside of buildings across the U.K., highlighting the painful realities that drive a young person to leave home. For example, one illustration shows a boy walking on a tightrope formed out of words describing his dilemma: "Living at home with addict parents or living on the street with addicts."
The campaign, which launched on World Homeless Day (Oct. 10), also includes posters and a short animated online film, directed by FX Goby through Nexus, depicting a figure climbing precariously between the spray-painted words.