Halifax remakes 'Ghostbusters' in its latest banking mash-up
More clever craft to sell financial services, via Adam&Eve/DDB
Editor's Pick
U.K. bank Halifax is back with yet another mash-up of a classic film into financial advice--this time taking on the 1984 classic "Ghostbusters."
Previous spots in the campaign by Adam&Eve/DDB saw the brand make the leap from cartoons like The Flintstones into live action, or dive into the world of "The Wizard of Oz." The "Ghostbusters" mash-up is similar to the latter, in that the Halifax bank employee steps straight into a scene from the film, walking between Harold Ramis and Dan Aykroyd and getting slimed by the "slimer" ghost. He quips that he prefers no contact; the ad promotes the bank's contactless payment cards.
Once again, the craft is great--even if we guess diehard "Ghostbusters" aficionados (some of whom objected to the recent all-female remake) might hate it.
Credits
- Date
- Aug 13, 2018
- Film IP, Talent & Music Clearance:
- Greenlight
- Engineer:
- Sam Ashwell
- Audio Post Production:
- 750MPH
- Colorist:
- David Ludlam
- Compositor:
- Ed Poulson
- Lead Compositor:
- Andrew Wood
- Creative Director:
- Andrew Wood
- Producer:
- Imogen Pai
- Executive Producer:
- Alex Fitzgerald
- Post Production:
- The Mill
- Editor:
- Leo King
- Edit House:
- Stitch Editing
- Production Designer:
- Olly Williams
- Director of Photography:
- Ray Coates
- Production Manager:
- Harriet Staples
- Producer:
- Simon Monhemius
- Director:
- Declan Lowney
- Production Company:
- Another Film Company
- Media Planner:
- James Beesley
- Media Planner:
- Divine Noelie
- Media Planner:
- Dan Renirie
- Media Agency:
- Greenhouse GroupM
- Designer/Typographer:
- Olly Watts
- Account Manager:
- Rosa Aaronovitch
- Account Manager:
- Ross Keane
- Account Director:
- Sam Geuter
- Managing Partner:
- Mike Stern
- CEO:
- Mat Goff
- Planner:
- John Blight
- Planner:
- Henry Kozak
- Planner:
- David Golding
- Agency Producer:
- Jimena Seoane
- Creative Director:
- Paul Angus
- Creative Director:
- Ted Heath
- Chief Creative Officer:
- Richard Brim
- Group Executive Creative Director:
- Ben Tollett
- Senior Marketing Manager:
- Jen Jordan
- Head of Marketing:
- Tim Male
- Agency:
- Adam & Eve/DDB
- Brand:
- Halifax
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