Halifax remakes 'Ghostbusters' in its latest banking mash-up

More clever craft to sell financial services, via Adam&Eve/DDB

Published On
Aug 13, 2018

Editor's Pick

U.K. bank Halifax is back with yet another mash-up of a classic film into financial advice--this time taking on the 1984 classic "Ghostbusters."

Previous spots in the campaign by Adam&Eve/DDB saw the brand make the leap from cartoons like The Flintstones into live action, or dive into the world of "The Wizard of Oz." The "Ghostbusters" mash-up is similar to the latter, in that the Halifax bank employee steps straight into a scene from the film, walking between Harold Ramis and Dan Aykroyd and getting slimed by the "slimer" ghost. He quips that he prefers no contact; the ad promotes the bank's contactless payment cards.

Once again, the craft is great--even if we guess diehard "Ghostbusters" aficionados (some of whom objected to the recent all-female remake) might hate it.

Credits

Date
Aug 13, 2018
Film IP, Talent & Music Clearance :
Greenlight
Engineer :
Sam Ashwell
Audio Post Production :
750MPH
Colorist :
David Ludlam
Compositor :
Ed Poulson
Lead Compositor :
Andrew Wood
Creative Director :
Andrew Wood
Producer :
Imogen Pai
Executive Producer :
Alex Fitzgerald
Post Production :
The Mill
Editor :
Leo King
Edit House :
Stitch Editing
Production Designer :
Olly Williams
Director of Photography :
Ray Coates
Production Manager :
Harriet Staples
Producer :
Simon Monhemius
Director :
Declan Lowney
Production Company :
Another Film Company
Media Planner :
James Beesley
Media Planner :
Divine Noelie
Media Planner :
Dan Renirie
Media Agency :
Greenhouse GroupM
Designer/Typographer :
Olly Watts
Account Manager :
Rosa Aaronovitch
Account Manager :
Ross Keane
Account Director :
Sam Geuter
Managing Partner :
Mike Stern
CEO :
Mat Goff
Planner :
John Blight
Planner :
Henry Kozak
Planner :
David Golding
Agency Producer :
Jimena Seoane
Creative Director :
Paul Angus
Creative Director :
Ted Heath
Chief Creative Officer :
Richard Brim
Group Executive Creative Director :
Ben Tollett
Senior Marketing Manager :
Jen Jordan
Head of Marketing :
Tim Male
Agency :
Adam & Eve/DDB
Brand :
Halifax

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