A giant latte descends on a village in Dunkin’s holiday ad

Spot by Anomaly highlights the chain's signature Peppermint Mocha Latte

Published On
Nov 22, 2022

Editor's Pick

Dunkin’ leans into returning menu items in its holiday ad, “It’s here.” 

The TV spot, which premiered last week, depicts a miniature winter village, eventually revealed to be located on a Dunkin’ customer’s fireplace mantel. The villagers, anxiously awaiting the return of the holidays, are excited to see the sign of the season—a giant Dunkin’ cup filled with Peppermint Mocha Latte -- descend into their midst.

As with last year, the coffee chain has dropped a host of new menu items Cookie Butter Cold Brew, Cookie Butter Donut, and Pancake Wake Up Wrap, along with returning ones, such as Peppermint Mocha Signature Latte and Holiday Blend Coffee. 

Last December, Dunkin’ released a 15-second spot dedicated to its signature seasonal lattes.

“When we set out to create a new holiday campaign, it was especially important to capture and celebrate the Dunkin’ fans that make the holidays happen—the guests that go the extra mile to bring joy to their families, friends, and communities,” said Dunkin’ CMO Jill McVicar Nelson.  

Dunkin’ worked with its creative agency of record Anomaly on the campaign. The ad will be available on digital platforms like YouTube and will be running on TV until the end of the year.

The coffee chain is also bringing back Free Coffee Mondays for Dunkin’ Rewards members—first introduced in August 2020. Beginning Nov. 7, members will get a free medium hot or iced coffee with any purchase on Mondays through Nov. 28. 

Dunkin’ is the second-leading coffee cafe chain in the country in terms of sales, after Starbucks, according to Technomic data.


Nov 22, 2022
Client :
Agency :
President :
Scott Murphy
Chief Marketing Officer :
Jill Nelson
VP Integrated Marketing Communications :
Pete Callaro
Sr. Director Integrated Marketing Communications :
Chris Beijar
Manager Integrated Marketing Communications :
Stephanie Bolio
Founding Partner/GCO :
Mike Byrne
Executive Creative Director :
Jaclyn Rink-Crowley
Group Creative Director :
Matt Sorrell
Creative Director :
Tyler Gonerka
Creative Director :
Emily Salas
Group Business Lead :
Brett Banker
Business Director :
Lisa Chad
Account Director :
Casey O'Brien
Account Supervisor :
Katie Minie
Head of Production :
Dan Blaney
Executive Producer :
Bronwen Lonsdale
Senior Business Affairs Manager :
Bianca Lauria
Business Affairs Associate :
Valerie Sachs
Senior Project Manager :
Hannah Welch
Production Company :
Director :
Noam Murro
Partner/Managing Director :
Shawn Lacy
Executive Producer :
Andrew Travelstead
Line Producer :
Emily Skinner
Director of Photography :
Eric Schmidt
Production Designer :
Brock Houghton
Editor :
Work Editorial
Editor :
Stewart Reeves
Assistant Editor :
Chris Wronka
Managing Director :
Erica Thompson
Executive Producer :
Alejandra Alarcon
Producer :
Samara Kelly
VFX Supervisor :
Phil Crowe
VFX Supervisor :
John McIntosh
Creative Lead :
John McIntosh
Creative Lead :
James Mulholland
Creative Team :
James Cudahy
Creative Team :
Alex Koester
Creative Team :
Taner Besen
Creative Team :
Andy Mower
Creative Team :
Sohee Lim
Production Team :
Enca Kaul
Production Team :
Anna Kravtsov
Production Team :
Kate Matos
Sound Design & Mix :
Wave Studios
Partner / Mixer :
Aaron Reynolds
Executive Producer :
Vicky Ferraro
Music Producer :
Ben Dorenfeld
Music + Audio Post Production :
Bang Music
Composer :
Timo Elliston

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