Tanqueray : Globe Probe

Not only is the smooth-talking pitchman heading to India in Grey Worldwide's latest campaign for the hip liquor brand, but the campaign itself is leaving the 30-second format behind in favor of a 10-minute webfilm directed by Tom Kuntz. Shot

Published On
Aug 30, 2006

Editor's Pick

Not only is the smooth-talking pitchman heading to India in Grey Worldwide's latest campaign for the hip liquor brand, but the campaign itself is leaving the 30-second format behind in favor of a 10-minute webfilm directed by Tom Kuntz. Shot as an episode of a tongue-and-cheek travel adventure show called "Globe Probe," the film follows Tony and an intrepid band of explorers on a globetrotting journey to uncover the hidden lime groves of Rangpur, Indiathe source of flavor for Tanqueray's new Rangpur Gin. The film can be found at GlobeProbe.com, along with cast profiles, cocktail recipes and links to bizarre sites that further expand on the legend of the Rangpur lime.

Credits

Date
Aug 30, 2006
Global Creative Director:
Tim Mellors
Creative Director:
Glenn Porter
Director:
Tom Kuntz
Executive Producer:
Jeff Scruton
Agency Producer:
John Higgins
Producer:
Scott Kaplan
Director, Photography:
Steve Keith-Roach
Story:
Glenn Porter
Story:
Tyler DeAngelo
Scriptwriter:
Glenn Porter
Scriptwriter:
Conor Sheridan
Art Director:
Fred Liedtke
Editor:
Kirk Baxter
Composer:
John Frizzell
Music:
Jared Schlemovitz
Production Company:
MJZ
Editorial Company:
Rock Paper Scissors
Client:
Tanqueray
Agency:
Grey-New York
Brand:
Tanqueray

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Project Type