Father and son go into battle in PlayStation's epic spot for 'God of War'

Spot via BBH airs ahead of game's debut on April 20

Published On
Mar 21, 2018

Editor's Pick

PlayStation's spot for its forthcoming "God of War" game offers some impressive CGI and an epic feel reminiscent of "Game of Thrones" or "Lord of the Rings."

In the ad, by BBH New York, the game's heroic father/son duo, Kratos and Atreus, face down a series of creatures, monsters, and gods. The film opens with a father's lesson to his son how to hunt and then uses the boy's arrow as its narrative thread, taking them into worlds inhabited by wolves, trolls and more, all with super-realistic graphics by Santa Monica studio and "God of War" game director Cory Barlog.

The ad debuted last weekend during an extended-length episode of "Family Guy" as the sole sponsor. "God of War" game is being released exclusively on PlayStation on April 20. It follows another suprise move in which Playstation took over the court of an NBA game to give the audience an intriguing peek into the "God of War" world.


Mar 21, 2018
Brand :
Client :
Agency :
BBH-New York
Senior Vice President, and Head of PlayStation Network :
Eric Lempel
Vice President, Marketing :
Asad Qizilbash
Director, Marketing :
Mike Webster
Manager, Product Marketing :
Josh Sepielli
Senior Brand Manager :
TJ Consunji
Marketing Specialist :
Brent Gutierrez
Brand Manager :
Tiffany Chin
Marketing Program Manager :
Morgan Haro
Senior Director, Video Production :
Michael Brynteson
Manager of Agency Partnerships :
Renée M. Holt
Casting and Talent Manager :
Jamie Bafus
Chief Creative Officer :
Gerard Caputo
Chairperson :
John Patroulis
Group Creative Director :
Hugo Bierschenk
Group Creative Director :
Dean Woodhouse
Group Creative Director :
Daniel Bonder
Group Creative Director :
Dave Brown
Associate Creative Director :
Diego Fonseca
Associate Creative Director :
Taylor Marsh
Head of Production :
Kate Morrison
Executive Producer :
Abbie Noon
Business Affairs Director :
Librado Sanchez
Head of Account Management :
Brett Edgar
Group Account Director :
Kendra Schaaf
Account Manager :
Johnny Skwirut
Head of Strategy :
Kendra Salvatore
Strategist :
Dylan Fauss
Group Comms Planning Director :
Darus Zahm
Comms Strategist :
Zack Green
Project Director :
Justin Marciani
Project Manager :
Cameron Wells
Studio :
Santa Monica Studio
Head of Studio :
Shannon Studstil
Game Director :
Cory Barlog
Marketing Producer, Senior Community Strategist :
Aaron Kaufman
Principal Animation Director :
Bruno Velazquez
Principal Character Artist :
Rafael Grassetti
Producer :
Ariel Angelotti
Production :
Unit Image
Owner :
Maxime Luère
Director :
Maxime Luère
Head of Production :
Célia Digard
Motion Capture Supervisor :
Laurent Helmlinger
Sound Design :
Yellowbox Studios
Lead Sound Designer :
Olivier Ranquet
Sound Design :
Corinne Binion
Post Mix :
Sound Lounge
Sound Mixer :
Rob DiFondi
Audio Producer :
Liana Rosenburg
Motion Capture Studio :
Sony Interactive Entertainment Worldwide Studios
Senior Manager of Production :
Neil Ingram
Senior Manager of Motion Capture :
James Scarafone
Project Manager, Motion Capture :
Teresa L. Porter
Manager, Motion Capture :
Stephen Olsen
Motion Capture Studio Supervisor :
Matt Bauer
Motion Capture Studio Supervisor :
Bill Beemer
Motion Capture Lead Studio Technician :
Ryan Beeson
Senior Motion Capture Studio Technician :
Anthony Pintor
Motion Capture Studio Technician :
Matthew OCallaghan
Motion Capture Studio Technician :
Jeffrey Price
Motion Capture Studio Technician :
Sean Sterling
Motion Capture Studio Technician :
Wesley Welcomer
Motion Capture Studio Technician :
Charles Searight
Key Set Production Assistant :
Walter Gray IV
Key Set Production Assistant :
Andrew Marroquin
Engineer, Motion Capture :
Mariah Hale
Production Coordinator, Motion Capture :
Cristina Robles
Stage Coordinator, Motion Capture :
Keith Presswood
Original Music Composition :
Bear McCreary
Producer :
Peter Scaturro
Producer :
Keith Leary
Music Engineering and Production Manager :
Joel Yarger
Music Engineering :
Eddie Jackson
Music Engineering :
Steve Kaplan
Music Engineering :
Nick Spezia
Music Editing :
Andrew Buresh
Orchestrated by :
Edward Trybek
Orchestrated by :
Henri Wilkinson
Orchestrated by :
Jonathan Beard
Copyist :
Andrew Harris
Scoring Coordinator :
Sam Ewing
Scoring Coordinator :
Kaiyun Wong
Scoring Assistant :
David Matics
Scoring Assistant :
Andrew Ransom
Assistant to the Composer :
Marisa Gunzenhauser
Orchestra Contractor :
Alan Umstead
Vocal Contractor :
James Fitzpatrick for Tadlow Music
Recording :
Ocean Way Nashville Recording Studio
Recording :
Smecky Music Studio

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