Father and son go into battle in PlayStation's epic spot for 'God of War'
Spot via BBH airs ahead of game's debut on April 20
By
Alexandra Jardine
Published On
Mar 21, 2018
Editor's Pick
PlayStation's spot for its forthcoming "God of War" game offers some impressive CGI and an epic feel reminiscent of "Game of Thrones" or "Lord of the Rings."
In the ad, by BBH New York, the game's heroic father/son duo, Kratos and Atreus, face down a series of creatures, monsters, and gods. The film opens with a father's lesson to his son how to hunt and then uses the boy's arrow as its narrative thread, taking them into worlds inhabited by wolves, trolls and more, all with super-realistic graphics by Santa Monica studio and "God of War" game director Cory Barlog.
The ad debuted last weekend during an extended-length episode of "Family Guy" as the sole sponsor. "God of War" game is being released exclusively on PlayStation on April 20. It follows another suprise move in which Playstation took over the court of an NBA game to give the audience an intriguing peek into the "God of War" world.
Credits
- Date
- Mar 21, 2018
- Brand :
- PlayStation
- Client :
- PlayStation
- Agency :
- BBH-New York
- Senior Vice President, and Head of PlayStation Network :
- Eric Lempel
- Vice President, Marketing :
- Asad Qizilbash
- Director, Marketing :
- Mike Webster
- Manager, Product Marketing :
- Josh Sepielli
- Senior Brand Manager :
- TJ Consunji
- Marketing Specialist :
- Brent Gutierrez
- Brand Manager :
- Tiffany Chin
- Marketing Program Manager :
- Morgan Haro
- Senior Director, Video Production :
- Michael Brynteson
- Manager of Agency Partnerships :
- Renée M. Holt
- Casting and Talent Manager :
- Jamie Bafus
- Chief Creative Officer :
- Gerard Caputo
- Chairperson :
- John Patroulis
- Group Creative Director :
- Hugo Bierschenk
- Group Creative Director :
- Dean Woodhouse
- Group Creative Director :
- Daniel Bonder
- Group Creative Director :
- Dave Brown
- Associate Creative Director :
- Diego Fonseca
- Associate Creative Director :
- Taylor Marsh
- Head of Production :
- Kate Morrison
- Executive Producer :
- Abbie Noon
- Business Affairs Director :
- Librado Sanchez
- Head of Account Management :
- Brett Edgar
- Group Account Director :
- Kendra Schaaf
- Account Manager :
- Johnny Skwirut
- Head of Strategy :
- Kendra Salvatore
- Strategist :
- Dylan Fauss
- Group Comms Planning Director :
- Darus Zahm
- Comms Strategist :
- Zack Green
- Project Director :
- Justin Marciani
- Project Manager :
- Cameron Wells
- Studio :
- Santa Monica Studio
- Head of Studio :
- Shannon Studstil
- Game Director :
- Cory Barlog
- Marketing Producer, Senior Community Strategist :
- Aaron Kaufman
- Principal Animation Director :
- Bruno Velazquez
- Principal Character Artist :
- Rafael Grassetti
- Producer :
- Ariel Angelotti
- Production :
- Unit Image
- Owner :
- Maxime Luère
- Director :
- Maxime Luère
- Head of Production :
- Célia Digard
- Motion Capture Supervisor :
- Laurent Helmlinger
- Sound Design :
- Yellowbox Studios
- Lead Sound Designer :
- Olivier Ranquet
- Sound Design :
- Corinne Binion
- Post Mix :
- Sound Lounge
- Sound Mixer :
- Rob DiFondi
- Audio Producer :
- Liana Rosenburg
- Motion Capture Studio :
- Sony Interactive Entertainment Worldwide Studios
- Senior Manager of Production :
- Neil Ingram
- Senior Manager of Motion Capture :
- James Scarafone
- Project Manager, Motion Capture :
- Teresa L. Porter
- Manager, Motion Capture :
- Stephen Olsen
- Motion Capture Studio Supervisor :
- Matt Bauer
- Motion Capture Studio Supervisor :
- Bill Beemer
- Motion Capture Lead Studio Technician :
- Ryan Beeson
- Senior Motion Capture Studio Technician :
- Anthony Pintor
- Motion Capture Studio Technician :
- Matthew OCallaghan
- Motion Capture Studio Technician :
- Jeffrey Price
- Motion Capture Studio Technician :
- Sean Sterling
- Motion Capture Studio Technician :
- Wesley Welcomer
- Motion Capture Studio Technician :
- Charles Searight
- Key Set Production Assistant :
- Walter Gray IV
- Key Set Production Assistant :
- Andrew Marroquin
- Engineer, Motion Capture :
- Mariah Hale
- Production Coordinator, Motion Capture :
- Cristina Robles
- Stage Coordinator, Motion Capture :
- Keith Presswood
- Original Music Composition :
- Bear McCreary
- Producer :
- Peter Scaturro
- Producer :
- Keith Leary
- Music Engineering and Production Manager :
- Joel Yarger
- Music Engineering :
- Eddie Jackson
- Music Engineering :
- Steve Kaplan
- Music Engineering :
- Nick Spezia
- Music Editing :
- Andrew Buresh
- Orchestrated by :
- Edward Trybek
- Orchestrated by :
- Henri Wilkinson
- Orchestrated by :
- Jonathan Beard
- Copyist :
- Andrew Harris
- Scoring Coordinator :
- Sam Ewing
- Scoring Coordinator :
- Kaiyun Wong
- Scoring Assistant :
- David Matics
- Scoring Assistant :
- Andrew Ransom
- Assistant to the Composer :
- Marisa Gunzenhauser
- Orchestra Contractor :
- Alan Umstead
- Vocal Contractor :
- James Fitzpatrick for Tadlow Music
- Recording :
- Ocean Way Nashville Recording Studio
- Recording :
- Smecky Music Studio
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Industry
Project Type
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