Goldfish crackers debuted at Fashion Week in Kate Barton show
Brand playfully sponsors a designer who’s long included goldfish designs in her work
Editor's Pick
Goldfish crackers made a stylish debut at New York Fashion Week on Tuesday in a playful partnership with designer Kate Barton, who has long been fond of adding goldfish imagery to her work.
Several models in Barton’s new runway show carried glass purses with Goldfish crackers clearly visible inside. In addition, “Summer House” star Amanda Batula sat in the audience munching on the crackers.
“We are thrilled to partner with Kate Barton for her—and our—Fashion Week debut,” said Sonali Doshi, director of Goldfish marketing. “This collaboration is as imaginative and unexpected as it is playful and fresh. With Kate’s distinctive style and the beloved charm of Goldfish, our iconic snack is redefining what it means to be a fashion accessory.”
See more pics below.
Kate Barton with Amanda Batula:
More Creativity coverage from Ad Age:
- How consumers feel about AI in ads.
- See this week’s top 5 campaigns.
- Inside the design of CosMc’s, the McDonald’s spinoff.
- RIP, Jim Riswold.
- Meet the most client-y client ever.
- The best ads of 2024 (so far).
- AMV BBDO made a striking new film for Bodyform.
- 15 hidden gems among the Cannes Lions winners.
- Meet the interns who won gold in Cannes for a poop joke.
- Nick Cohen looks back at Mads Dogs & Englishmen.
Sign up for our daily Creativity newsletter to see the best stories of the day.
