Earlier this year, Intuit announced that it would be giving small business owners a shot at a Super Bowl commercial, with its "Small Business, Big Game" contest conceived out of RPA Los Angeles. Small biz owners were invited to share their stories online, and it was up to the public to decide who deserved a place in the game. In the end, girls ruled. Goldieblox, a girl-targeted toy created by Debbie Sterling that aims to teach young ladies the skills they'll need to become engineers beat out Barley Labs natural dog treats, a natural dairy compost called Poop and Locally Laid, a pasture-raised egg company.
RPA teamed with Smuggler director Filip Engstrom on this racous, celebratory spot featuring girls in a mad construction frenzy, set to a fun cover of Quiet Riot's "Come on Feel the Noise." The spot continues the vibe of a film Goldieblox previously released online that sparked a lawsuit from the Beastie Boys. It had featured a cover of the band's famous "Girls" track off 'Licensed to Ill,' but the Beastie Boys have expressly forbidden the use of their music to appear in ads.