Goldieblox Wins Intuit's Super Bowl Contest

RPA Creates New Ad for Beloved Girls Toy Brand

Published On
Feb 02, 2014

Editor's Pick

Earlier this year, Intuit announced that it would be giving small business owners a shot at a Super Bowl commercial, with its "Small Business, Big Game" contest conceived out of RPA Los Angeles. Small biz owners were invited to share their stories online, and it was up to the public to decide who deserved a place in the game. In the end, girls ruled. Goldieblox, a girl-targeted toy created by Debbie Sterling that aims to teach young ladies the skills they'll need to become engineers beat out Barley Labs natural dog treats, a natural dairy compost called Poop and Locally Laid, a pasture-raised egg company.

RPA teamed with Smuggler director Filip Engstrom on this racous, celebratory spot featuring girls in a mad construction frenzy, set to a fun cover of Quiet Riot's "Come on Feel the Noise." The spot continues the vibe of a film Goldieblox previously released online that sparked a lawsuit from the Beastie Boys. It had featured a cover of the band's famous "Girls" track off 'Licensed to Ill,' but the Beastie Boys have expressly forbidden the use of their music to appear in ads.


Feb 02, 2014
Agency :
Brand :
Client :
Executive Vice President/Chief Creative Offier :
Joe Baratelli
Senior Vice President/Group Creative Director :
Pat Mendelson
Vice President/Creative Director :
Nathan Crow
Vice President/Creative Director :
Adam Lowrey
Copywriter :
Chris Juhas
Art Director :
Ben Tolbert
Senior Vice President/Head of Production :
Gary Paticoff
Senior Freelance Producer :
Carolyn Casey
Director :
Filip Engstrom
Bidding Producer :
Shannon Jones
Line Producer :
Donald Taylor
Production Supervisor :
Daria Tarlow
Editor :
Kim Bica
Editorial Company :
Arcade Edit
Managing Partner, Executive Producer :
Damian Stevens
Executive Producer :
Nicole Visram
Senior Producer :
Kirsten Thon-Webb
Color :
Colorist :
Mark Gethin
Music :
HUM Music
Creative Director :
Scott Glenn
Associate Creative Director :
Kristin Dyrud
Executive Producer :
Debbi Landon
Arranger :
Josh Loucka
President :
Jeff Koz
Visual Effects :
Executive Producer :
Frank Devlin
Production Company :
Founding Partner :
Patrick Milling Smith
Founding Partner :
Brian Camody
Chief Operating Officer :
Lisa Rich
Director, Photography :
Erik Sohlstrom
Production Designer :
Jason Dawes
Producer Assistant :
Trevor Schulte
Creative Director :
Chris Noellert
Associate Producer :
Nick Vassil
Flame Assistant :
Jim Gomez

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