BBH New York teamed up with UNICEF and Threadless to create a line of collectible t-shirts, Good Shirts, with 100% of the purchase price going to support UNICEF's famine and drought relief efforts in the Horn of Africa region.

The concept and art for the t-shirts was developed by Christine and Justin Gignac, the New York art collective behind Wants for Sale and Needs for Sale in which designs depicted items they desired or needed. This time, each t-shirt costs the exact amount as the urgently needed aid item depicted on the shirt. For instance, the cheapest shirt features a foiled mosquito and costs the exact price of three insecticide treated mosquito nets ($18.57), while the most expensive features a cargo plane to transport aid ($300,000).