Cooking and music collide in Gousto's energetic new year's ad

As people turn to online grocery shopping in the pandemic, recipe box brands have been growing in popularity, and U.K. brand Gousto is now seeking to differentiate itself with a new year's campaign through Mother London. An energetic spot, directed by Juan Cabral of MJZ, blends the worlds of cooking and music, showing how your meal-making preferences could reflect your music taste and urging people to get creative and "give it some" in the kitchen. Whether you're a dance music fan cooking tacos or a mom reliving her heavy metal fantasies with a stir fry, the spot implies that there's something for everyone with Gousto's choice of ingredients. The ad will be accompanied by a partnership with Spotify which uses customer behaviors to match Gousto recipes to music listening habits. “The power of Gousto’s tech paired with the creativity of our talented chefs means we’re able to offer unrivaled choice for our customers, tailoring our menu recommendations based on taste preferences," said Gousto’s VP of brand, Anna Greene, in a statement. "This campaign uses the language of music to bring the experience to life - whatever your taste, we’ve got something for you.”

Cooking and music collide in Gousto's energetic new year's ad

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