Grab the Tissues as Grandpa Moves On in This Touching Cheerios Spot
Matt Smukler Directs Latest Slice of Family Life
By
Alexandra Jardine
Published On
Oct 05, 2015
Editor's Pick
Cheerios has been producing some beautiful ads about family life recently, and its latest is no exception. You'll well up as a grandfather leaves his home and neighborhood, driven off by his daughter to somewhere new as the "For Rent" sign goes up. As she tries to convince him how much he'll love his new room, you get the sense of dread that he'll soon be surrounded by the sterile, cold walls of a nursing home.
However his destination is no anonymous retirement facility, but his daughter's family home, where an array of Cheerios -- and an adorable grandchild -- await. Matt Smukler of Community Films directed the spot for Saatchi & Saatchi New York.
Credits
- Date
- Oct 05, 2015
- Brand :
- Cheerios
- Client :
- Cheerios
- Agency :
- Saatchi & Saatchi-New York
- Director :
- Matt Smukler
- Production Company :
- Community Films
- Executive Creative Director :
- Peter Smith
- Creative Director :
- Johnnie Ingram
- Copywriter :
- Brad Soulas
- Vice President, Executive Producer :
- Dani Stoller
- Producer :
- Ali Issari
- Senior Vice President, Account Director :
- Emily Wilcox
- Account Director :
- David Barone
- Account Supervisor :
- Taylor Doyle
- Business Manager :
- Christina Mattson
- Executive Producer :
- Carl Swan
- Executive Producer :
- Lizzie Schwartz
- Line Producer :
- Lisa Shaw
- Director, Photography :
- Tami Reiker
- Editorial :
- Beast
- Editor :
- Jim Ulbrich
- Producer :
- Sheena Wagaman
- Chief Creative Officer :
- Jay Benjamin
- Original Music :
- Pulse Music
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Project Type