Xbox Rounds Up All-Stars for 'Greatest Games' Holiday Ad

They're All Here to Celebrate

Published On
Oct 06, 2015

Editor's Pick

Xbox brings together an all-star roster of its top game characters, including Tomb Raider's Lara Croft, Gears of War's Marcus Fenix and Halo's Master Chief, in this gorgeous holiday spot, "The Greatest Games Lineup."

The ad, created out of Ayzenberg Group with narration conceived via Twofifteen MCann, depicts painterly vignettes featuring the protagonists of Xbox One's top exclusive games, encouraging players "not to step, but leap" into the challenges ahead.

Xbox competitor Sony Playstation has also summoned together its own stable of A-List characters for its ads, as in the memorable "Michael" spot via Deutsch L.A.