Xbox Rounds Up All-Stars for 'Greatest Games' Holiday Ad
They're All Here to Celebrate
By
Ann-Christine Diaz
Published On
Oct 06, 2015
Editor's Pick
Xbox brings together an all-star roster of its top game characters, including Tomb Raider's Lara Croft, Gears of War's Marcus Fenix and Halo's Master Chief, in this gorgeous holiday spot, "The Greatest Games Lineup."
The ad, created out of Ayzenberg Group with narration conceived via Twofifteen MCann, depicts painterly vignettes featuring the protagonists of Xbox One's top exclusive games, encouraging players "not to step, but leap" into the challenges ahead.
Xbox competitor Sony Playstation has also summoned together its own stable of A-List characters for its ads, as in the memorable "Michael" spot via Deutsch L.A.
Credits
- Date
- Oct 06, 2015
- Agency:
- Ayzenberg Group
- Brand:
- Microsoft XBOX
- Client:
- Microsoft XBOX
- Executive Creative Director:
- Gary Goodman
- Executive Creative Director:
- Matt Bretz
- Producer:
- Mehera Bey
- Associate Producer:
- Tara Cheitlin
- Editor:
- Andy Mitchell
- Production Company:
- Blind
- Animation Creative Director:
- Matthew Encina
- Animation Producer:
- Scott Rothstein
- Music:
- Pusher
- Audio Mixing:
- Sonic Pool
- Agency:
- twofifteenmccann
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Industry
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