If massive wildfires, pollution and signs of global warming aren’t enough to signal that we’re in the midst of a climate crisis, maybe Twitter can help. Greenpeace is giving Planet Earth a "voice" on the social platform to help amplify its plight by updating citizens in real-time about its various "ailments."
In a campaign conceived with Grey Colombia, Greenpeace has created a Twitter account for the planet, @earthissaying, which will update followers about what is currently plaguing it, whether it be garbage dumping, wildfires, oil slicks or CO2 levels. “After 4.543 billion years I have my own voice now,” the description on the account reads.
The effort leverages a machine-learning-enabled platform hooked up to climate monitors around the world that converts information it receives into tweets and publishes them automatically without any human intervention.
“As [the Earth's] inhabitants, it is our duty to listen carefully, regardless of our country of origin, to take the necessary measures to care for it and preserve it before it’s too late,” said Sebastián Benitez, General creative director of Grey Colombia, in a statement.