A man harangues forest animals in ad for an organic retailer

Spot from France's Greenweez makes the point that real action is more important than talk

Published On
Apr 16, 2021

Editor's Pick

In a new spot for French organic online retailer Greenweez, a man harangues forest animals about their lack of environmental awareness.

The protagonist, played by YouTube environmentalist and comedian Nicolas Méryeux, chastizes a beaver for deforestation, a squirrel for littering his nutshells, a hawk for flying too much and an otter for taking too many baths.

It's absurd, but the quirky approach is designed to highlight that when it comes to the environment, it's easy to sit back and criticize, but you can actually take action by buying sustainable products. The tagline is "For those who want to do more than talk."

Directed by Tony Vernagallo, the TV and digital spot is the first work for the brand by agency Rosapark. The agency used archive footage so as not to disturb the animals in their natural habitats. 

"Weeks of research were necessary for the documentary filmmakers to find scenes and reactions perfectly adapted to the comedy," said Gilles Fichteberg, co-founder and executive creative director at Rosapark in a statement. "We pushed the location scouting to the extreme so that the montage, composed of archival and filmed images, would be as credible as possible and give the impression that all the scenes were shot in the same place."

Credits

Date
Apr 16, 2021
Client :
Greenweez
Agency :
Rosapark
Director General and Founder :
Romain Roy
Marketing and Communication Director :
Camille Cordonnier
Communication Manager :
Gauthier de Tessières
Confounder :
Jean-Patrick Chiquiar
Confounder :
Gilles Fichteberg
Confounder :
Jean-Francois Sacco
ECD :
Gilles Fichteberg
ECD :
Jean-Francois Sacco
Copywriter :
William Verdel
Account Director :
Lola Abourmad
Account Manager :
François-Xavier de Sousa
Account Manager :
Margot Rassak
Head of Production :
Elodie Jonquille
TV Production :
Jean-François Wang
TV Production :
Jeanne Panzani
Production :
Partizan
Director :
Tony Vernagallo
Producer :
Karine Takooree
Director of Photography :
Pierre Cottereau
Production Director :
Sébastien Bouloc
Production Assistant :
Yann Hurpy
Post Production :
Royal Post/Paris
Post Producer :
Emma Poussard
Editing :
Térence Nury
Calibrator :
Sebastien Mingam
Sound Studio :
Schmooze

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