Progressive : Group Session
When You Need a Support Group Because You're Turning Into Your Parents, Progressive Is There
Editor's Pick
Progressive is continuing to document the shift of consumers becoming their parents --"a phenomenon the insurer has coined "parentamorphosis"--with a new spot this week. In the 30-second commercial, men and women meet in a "Dad" Support Group to talk about their transformation frustrations. Laments include, "I text in full sentences," "This hat was free, what am I supposed to do, not wear it?," and "Why is the door open, are we trying to air condition the whole neighborhood?!" One attendee mentions that at least he bundled home and auto, thereby saving money, and a voiceover concurs: "Progressive can't save you from becoming your parents, but we can save you money when you bundle home and auto."
The Ohio-based brand will air an expanded, 90-second version of the spot during Thursday Night Football this week. A spokeswoman said the campaign, which began 11 months ago, has been Progressive's most successful effort without spokeswoman Flo.
Credits
- Date
- Oct 24, 2017
- Brand :
- Progressive
- Client :
- Progressive
- Agency :
- Arnold Worldwide
- Global Chief Creative Officer :
- Icaro Doria
- Executive Creative Director :
- Sean McBride
- Creative Director :
- Mike Sullivan
- Creative Director :
- Matt McNulty
- Copywriter :
- AJ Warren
- Producer :
- Sean Vernaglia
- Producer Assistant :
- Jacqui Malis
- Business Affairs :
- Danielle Ivicic
- Business Affairs :
- Taylor Thomas
- Creative Planner :
- Catherine Sheehan
- Marketing :
- Elliott Seaborn
- Marketing :
- Val Bettini
- Marketing :
- Alex McSweeney
- Marketing :
- Aidan Keefer
- Project Management :
- Erin Sullivan
- Chief Marketing Officer :
- Jeff Charney
- Business Leader of Marketing Strategy and Experience :
- Cat Kolodij
- Senior Advisor of Marketing Operations :
- Bruce Perlman
- Marketing Planning Manager :
- Rachel Lindberg
- Marketing Specialist :
- Jennifer Nezovich
- Post Production :
- Brickyard VFX
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