Simms Fishing Products : The Guide's Choice
The 2006 brand campaign for Simms, a Bozeman, Mont.-based maker of fly-fishing gear, features "some of the most respected male and female fly-fishing guides in the business, photographed on their home waters, using the Simms gear they wear every
Published On
Jun 14, 2006
Editor's Pick
The 2006 brand campaign for Simms, a Bozeman, Mont.-based maker of fly-fishing gear, features "some of the most respected male and female fly-fishing guides in the business, photographed on their home waters, using the Simms gear they wear every day," says Mullen GCD Jim Hagar. Shot by Tibor Nemeth (www.tibornemeth.com) in various locations including the Bulkley and Damdochax rivers in British Columbia, and the tidal flats of the Laguna Madre in Texas, the object is to "capture the passion, intensity and hardcore mentality of these guides." Which is nicely abetted by the dramatic cloud cover;
fly-fishing is not a sunny sport, it seems. "Up in B.C., we were shooting in chest deep, flowing water," recalls Hagar. "It was snowing, windy and freezing cold
Credits
- Date
- Jun 14, 2006
- Print Producer :
- Sally Hunter
- Print Producer :
- Lee Rollick
- Art Buyer :
- Jodi Foster
- Digital Artist :
- Dave Nadeau
- Photographer :
- Tibor Nemeth
- Art Director :
- Trey Phillips
- Copywriter :
- Tom Kelly
- Group Creative Director :
- Jason Stinsmuehlen
- Group Creative Director :
- Jim Hagar
- Executive Creative Director :
- Edward Boches
- Client :
- Simms Fishing Products
- Agency :
- Mullen-Wenham
- Brand :
- Simms Fishing Products
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Project Type