Surfers and horses catch the ultimate wave in Guinness' ad classic
Jonathan Glazer directed the memorable spot created by former Abbott Mead Vickers/BBDO team of Tom Carty and Walter Campbell, inspired by a poster ad
Editor's Pick
When the former Abbott Mead Vickers/BBDO team of Tom Carty and Walter Campbell set out to expand an ad poster into a commercial, little did they know that they were going to ride the ultimate wave with one of the most envy-inducing spots of the last decade.
Perhaps director Jonathan Glazer's most notable contribution to the ad scene, this black-and-white film is pure visual poetry; as the surfers patiently anticipate their next run its not hard to get lost in each impeccably wrought frame from the opening shot of the Surfers anxious mug, to the climax of horses and boarders as a unified wave-riding armada.
Add to that the syncopated pacing and carefully executed sound, as well as the Guinness guys pounding spoken word voiceover and the seamless over-the-top effects, and the result is an example of what can come of a great idea, inspired craftsmanship and risk-taking collaboration.
Credits
- Date
- Apr 14, 2006
- Production Company :
- Academy Films
- Editorial Company :
- Sam Sneade Editing
- Visual Effects :
- The Computer Film Company
- Client :
- Guinness
- Creative Director :
- Peter Souter
- Copywriter :
- Tom Carty
- Art Director :
- Walter Campbell
- Director :
- Jonathan Glazer
- Producer :
- Nick Morris
- Editor :
- Sam Sneade
- Visual Effects Designer :
- Dan Glass
- Visual Effects Designer :
- Adrian de Wet
- Visual Effects Designer :
- Paddy Eason
- Visual Effects Artist :
- Gavin Toomey
- Visual Effects Artist :
- Alex Payman
- Visual Effects Artist :
- Joe Pavlo
- 3D Visual Effects Supervisor :
- Dominic Parker
- Sound Design :
- Johnny Burns
- Composer :
- Paul Daley
- Composer :
- Neil Barnes
- Visual Effects Designer :
- Tom Debenham
- Agency :
- Abbott Mead Vickers BBDO
- Brand :
- Guinness
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