Front doors thank communities for staying home in ad from neighborhood site Gumtree

TV spot by Fold7 was filmed with phone cameras by the creative team and director

Published On
Apr 23, 2020

Editor's Pick

A TV campaign from Gumtree, a neighborhood classified site in the U.K., builds up a montage of front doors across the country to highlight how communities are helping each other by staying inside. 

Created by agency Fold7, and directed by Charlotte Regan at Knucklehead, the spot was all shot on camera phones by the agency, director and DOP. It's set to a spoken word poem thanking the people who have called each other, waved through windows, drawn rainbows and clapped for carers throughout the lockdown period. 

“Gumtree is founded on the idea of bringing the neighborhood together so we wanted to take this opportunity to celebrate this moment of community togetherness—those heart-warming acts of kindness that mean so much right now - while reminding people to stay home so we can all stay safe,” said Lynsey Love, senior brand manager at Gumtree UK in a statement.

Ryan Newey, chief creative officer at Fold7, added, “The U.K. has shown great spirit during lockdown, we hope this advert helps to boost it and maintain the pride we have in each other.”

Credits

Date
Apr 23, 2020
Client :
Gumtree
Agency :
Fold7
Creative and CD :
John Yorke
Copywriter :
Alex Moore
Head of Production :
Michelle Hickey
Strategy Director :
Caitlin Evans
Account Director :
Miles Woodford
Production Company :
Knucklehead
Director :
Charlotte Regan
Producer :
Matthew Brown
Director of Photography :
Ruben Deschamps
Director of Photography :
Alun Morgan
Director of Photography :
Sal Redpath
Editor :
Owen O’Sullivan
Edit :
Marshall Street Editors
Post Production :
The Mill
Colorist :
Tom Mangham
Flame/2D :
Ed Poulson
Post Producer :
Gemma Humphries
Sound Design :
Sam Robson
Sound Design :
750mph
Music Composer :
Angus MacRae
Music Company :
Manners McDade

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