Halo Top makes a pint-sized cooler for ice cream on the go

The Pint Pack was introduced on National Ice Cream Day

Published On
Jul 17, 2023
Halo Top bag poolside

Editor's Pick

It's been hot across the country the last few weeks, and Halo Top wants to help consumers beat the heat by carrying around a literal pint of ice cream in a special-made bag.

For National Ice Cream Day on July 16, the lower-calorie ice cream brand created a Pint Pack, a small insulated bag meant to carry a single pint of ice cream. The bag is shaped like a Halo Top pint, with a white quilted exterior and golden lid. The tiny cooler’s strap even has a spoon holster.

The Pint Pack design was a collaboration between the agency CPB and two design firms run by Pratt Institute of Design professors—Peter Ragonetti of PTR Design and Rebeccah Pailes-Friedman of Interwoven Design.

The limited-edition bags were sold online at PintPack.HaloTop.com for $73.90 each, and are already sold out.

 

Credits

Date
Jul 17, 2023
Agency :
CPB

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