The Hardees way

Hardee’s is real food, made right, served proud.

Published On
Aug 24, 2020


We created a unique and entertaining voice and introduced an iconic visual universe for the brand. We brought the story to life through the introduction of the Hardee’s manager, whose values and passion reflect always doing things the right way. He’d never let himself, or anyone on his staff, deliver anything but the best.  We launched the campaign across TV, digital, social, OOH, experiential and point of sale.


Aug 24, 2020
Agency :
Arnold Worldwide
Client :
Chief Creative Officer :
Icaro Doria
Executive Creative Director & Partner :
James Bray
VP / Creative Director :
Justin Galvin
VP / Creative Director :
Sam Mullins
Creative Director :
Guilherme Racz Luscura
Copywriter :
Gregg Nelson
Copywriter :
Matt McNulty
Copywriter :
Sara Cummings
Copywriter :
Patrick Franklin
Copywriter :
Justin Galvin
EVP Director of Integrated Production :
Zamile Vilakazi
Senior Producer :
Carissa Marlowe
Marketing :
Erin Moeller Regan
Marketing :
Angela Godfrey
Marketing :
Kelly Preston
Project Management :
Priscilla Patterson
Project Management :
Kerrie Bourque
Business Affairs :
Danielle Ivicic
Business Affairs :
Taylor Thomas
Production Company :
Director :
The Perlorian Brothers
President :
David Zander
Senior Executive Producer :
Eriks Krumins
Producer :
Josh Porter
Head of Production :
Janet Nowosad
Edit Company :
Rock Paper Scissors
Editor :
Carlos Arias
Executive Producer :
Eve Kornblum
Producer :
Julianne Cort
Producer :
Lauren Pullano
VFX Company :
Zero VFX
Senior Producer :
Meg Bailey
Flame Artist :
Jaime Fortuno-Lavin
Graphics :
Robby Geis
Mix :
Engineer :
Mike Secher
End Mnemonic :
South Music

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