The Hardees way
Hardee’s is real food, made right, served proud.
Published On
Aug 24, 2020
Description
We created a unique and entertaining voice and introduced an iconic visual universe for the brand. We brought the story to life through the introduction of the Hardee’s manager, whose values and passion reflect always doing things the right way. He’d never let himself, or anyone on his staff, deliver anything but the best. We launched the campaign across TV, digital, social, OOH, experiential and point of sale.
Credits
- Date
- Aug 24, 2020
- Agency :
- Arnold Worldwide
- Client :
- Hardee's
- Chief Creative Officer :
- Icaro Doria
- Executive Creative Director & Partner :
- James Bray
- VP / Creative Director :
- Justin Galvin
- VP / Creative Director :
- Sam Mullins
- Creative Director :
- Guilherme Racz Luscura
- Copywriter :
- Gregg Nelson
- Copywriter :
- Matt McNulty
- Copywriter :
- Sara Cummings
- Copywriter :
- Patrick Franklin
- Copywriter :
- Justin Galvin
- EVP Director of Integrated Production :
- Zamile Vilakazi
- Senior Producer :
- Carissa Marlowe
- Marketing :
- Erin Moeller Regan
- Marketing :
- Angela Godfrey
- Marketing :
- Kelly Preston
- Project Management :
- Priscilla Patterson
- Project Management :
- Kerrie Bourque
- Business Affairs :
- Danielle Ivicic
- Business Affairs :
- Taylor Thomas
- Production Company :
- MJZ
- Director :
- The Perlorian Brothers
- President :
- David Zander
- Senior Executive Producer :
- Eriks Krumins
- Producer :
- Josh Porter
- Head of Production :
- Janet Nowosad
- Edit Company :
- Rock Paper Scissors
- Editor :
- Carlos Arias
- Executive Producer :
- Eve Kornblum
- Producer :
- Julianne Cort
- Producer :
- Lauren Pullano
- VFX Company :
- Zero VFX
- Senior Producer :
- Meg Bailey
- Flame Artist :
- Jaime Fortuno-Lavin
- Graphics :
- Robby Geis
- Mix :
- Soundtrack
- Engineer :
- Mike Secher
- End Mnemonic :
- South Music
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