David Hasselhoff is a hard act to follow, but comedian and actor Rob Riggle is ready to succeed the classic crooner and "Baywatch" star as the actual mayor of Funner, California. It’s the second iteration of a campaign by creative agency i.d.e.a. for Harrah’s Resort Southern California, a casino in Funner.
On Wednesday, Riggle donned a shiny purple suit to officially receive the key to the city, after being sworn in as mayor with one hand on the Book of Funner, flanked by golden eagles and accompanied by a harpist.
In 2017, the Rincon Band of Luiseño Indians, which owns the casino, voted to rename the grounds of the resort to Funner. As a sovereign tribe, their change was official (the U.S Postal Service will deliver mail addressed to Funner), and Hasselhoff was inducted as the inaugural mayor.
Now the political baton has passed to Riggle. A 30-second spot from i.d.e.a. shows him preparing for his big role: posing for a portrait, sipping gold from a goblet and strutting around his stately chambers in full regalia. In addition to putting time in at the resort to mingle with guests, Riggle will voice a “mayoral hotline” guests can call to hear bedtime stories and tips about their stay.
Riggle broke onto the scene as a correspondent for “The Daily Show” and made appearances in films like “21 Jump Street” and “Night School.” The 23-year veteran of the Marines will also headline a TV show on the Discovery Channel, “Rob Riggle: Global Investigator,” and will commentate ABC’s mini-golf show “Holey Moley.”