Actual humans are HBO's newest recommendation engine

No algorithms here, just big fans of TV shows old and new

Published On
Aug 08, 2019

Editor's Pick

The golden age of streaming TV has quickly reached a King Midas moment. There’s so much to watch that it’s impossible to keep up with it all. And taking a chance on a show that turns out bad is doubly frustrating. Think of all the good TV you could have been watching instead!

So a new project from HBO, Engine and Resn is helping to narrow the range of TV options with recommendations for good TV. Unlike the algorithmic suggestions offered by most streaming sites, HBO found real humans with real opinions about what TV shows other people should be watching. Users can visit the recommendation hub to browse through a wide range of proposals.

There are 36 different videos featuring HBO viewers, as well as more than 150 tweets with more guidance, touting shows like “Big Little Lies,” “Veep,” “Chernobyl” and “Game of Thrones,” as well as classics like “Curb Your Enthusiasm” and “Sex and the City.”

Along with each recommendation comes a link to a trailer, and HBO original shows also offer the first episode to watch for free.

This is the the first HBO brand campaign that features only fans, rather than actors or show talent. Fans can also share their own recommendations with the hashtag #HumanReco.