New York Post : Headless Body in a Topless Bar
A comedy improv series based on NY Post headlines
Editor's Pick
Y&R New York is bringing New York Post's humorously inappropriate headlines to life in a new way with Headless Body in a Topless Bar, a weekly improv series in New York (catch it tonight!).
The Headless Body project, created out of Y&R's branded content division to promote The New York Post among younger readers features improv performers inspired by the paper's sometimes notoriously eye-grabbing headlines. Audience members who attend the shows at The Peoples Improv Theater (the PIT) are encouraged to scour the paper for the most promising headlines; performers then do sketches based on the best picks. The Headless Body title itself was borrowed from one of The Post's most famous actual headlines.
The show debuted last year and will now take place every Monday night at 8pm. See the Headless Body channel on Vimeo.
Expect the Post's headlines to get even more sensational in the coming weeks.
Credits
- Date
- Jan 24, 2011
- Brand :
- New York Post
- Client :
- New York Post
- Agency :
- Young & Rubicam-New York
- Global Director, Creative Content :
- Kerry Keenan
- Co-Executive Director, Content Production :
- Lora Schulson
- Co-Executive Director, Content Production :
- Nathy Aviram
- Executive Creative Director :
- Ian Reichenthal
- Executive Creative Director :
- Scott Vitrone
- Producer :
- Jo Kelly
- Producer :
- Devon Dentler
- Creative Director :
- Menno Kluin
- Creative Director :
- Graeme Hall
- Art Director :
- Alexander Nowak
- Copywriter :
- Feliks Richter
- Copywriter :
- David Canning
- Designer :
- James Chae
Need a credit fix? Contact the Creativity Editors
