Gulf News : Headline News Cup Sleeve
A newsy coffee sleeve.
Published On
May 13, 2012
Editor's Pick
A cup of coffee and the newspaper go well together, so to increase the readership of the Gulf News in Dubai, Y&R teamed up with coffee chain Tim Hortons to deliver customers the day's news along with their java. A special coffee sleeve printer hooked up to Twitter to print headlines from the newspaper's Twitter feed every hour, while a QR code accompanied the headline so customers could scan it to read the full story on the Gulf News website.
Credits
- Date
- May 14, 2012
- Brand :
- Gulf News
- Client :
- Gulf News
- Agency :
- Young & Rubicam-Dubai
- Chief Creative Officer :
- Shahir Zag
- Creative Director/ Copywriter :
- Shahir Zag
- Creative Director, Art Director :
- Joseph Bihag
- Copywriter :
- William Mathovani
- Head of Production :
- Amin Soltani
- Agency Producer :
- Leng Panganiban
- Technical Developer :
- Pixel Plus Media
- Photographer :
- Mojtaba Komeili
- Photographer :
- Arturo D. Smith
- Editor :
- Subash Mishra
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Project Type
