Gulf News : Headline News Cup Sleeve

A newsy coffee sleeve.

Published On
May 13, 2012

Editor's Pick

A cup of coffee and the newspaper go well together, so to increase the readership of the Gulf News in Dubai, Y&R teamed up with coffee chain Tim Hortons to deliver customers the day's news along with their java. A special coffee sleeve printer hooked up to Twitter to print headlines from the newspaper's Twitter feed every hour, while a QR code accompanied the headline so customers could scan it to read the full story on the Gulf News website.

Credits

Date
May 14, 2012
Brand :
Gulf News
Client :
Gulf News
Agency :
Young & Rubicam-Dubai
Chief Creative Officer :
Shahir Zag
Creative Director/ Copywriter :
Shahir Zag
Creative Director, Art Director :
Joseph Bihag
Copywriter :
William Mathovani
Head of Production :
Amin Soltani
Agency Producer :
Leng Panganiban
Technical Developer :
Pixel Plus Media
Photographer :
Mojtaba Komeili
Photographer :
Arturo D. Smith
Editor :
Subash Mishra

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Project Type