Heineken encourages drinkers to 'socialize responsibly' during coronavirus lockdown

'Staying apart brings us closer than ever' says spot by Publicis Italy

Published On
Apr 14, 2020

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Heineken has been urging to people to "drink responsibly" for some time now, with even James Bond indulging in some moderate behavior.  And now the brand adds another message relevant to lockdown times—"socialize responsibly."

A new spot created by Publicis Italy—a country where lockdown has now been in force for over a month—first shows people socializing  the "old way," with handshakes, high fives, hugs and kisses, before moving to the new way of doing things that we're all becoming familiar with, like catching up with friends over a few beers via video call.

"It's staying apart that brings us closer than ever," says the voiceover, before ending with the hashtag #socializeresponsibly.

Directed by Edoardo Lugari at Mercurio Cinematografica, the spot might make you long for the old times but reminds us that virtual drinks can be fun as well. 



Apr 14, 2020
Client :
Agency :
Sr. Director Global Heineken® Brand :
Bram Westenbrink
Global Integrated Communication & CMI Manager :
Daniela Iebba
Global Chief Creative Officer Publicis WW :
Bruno Bertelli
Chief Creative Officer Publicis Italy :
Cristiana Boccassini
Global Executive Creative Director :
Luissandro Del Gobbo
Creative Director :
Eoin Sherry
Associate Creative Director :
Costanza Rossi
Art Director :
Francesca Nepote
Global Strategy Director :
James Moore
Head TV Production :
Francesca Zazzera
Producer :
Cinzia Morandi
Worldwide Account Director: :
David Pagnoni
Account Supervisor :
Codruta Arbore
Account Supervisor :
Jan Wojtkowski
Production Company :
Mercurio Cinematografica
Director :
Edoardo Lugari
Director of Photography :
Marcello Dapporto
Executive Producer :
Luca Fanfani
Producer :
Martina Perversi
Editor :
Roberto Bella
Grading :
Post Production Company :

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