Heineken has been urging to people to "drink responsibly" for some time now, with even James Bond indulging in some moderate behavior.  And now the brand adds another message relevant to lockdown times—"socialize responsibly."

A new spot created by Publicis Italy—a country where lockdown has now been in force for over a month—first shows people socializing  the "old way," with handshakes, high fives, hugs and kisses, before moving to the new way of doing things that we're all becoming familiar with, like catching up with friends over a few beers via video call.

"It's staying apart that brings us closer than ever," says the voiceover, before ending with the hashtag #socializeresponsibly.

Directed by Edoardo Lugari at Mercurio Cinematografica, the spot might make you long for the old times but reminds us that virtual drinks can be fun as well.