Heinz just combined 14 sauces together to make ‘Every Sauce’

Wieden+Kennedy London helped frankenstein the product, which will be given away to 100 people

Published On
Jun 28, 2024

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Indecisive British people who can’t choose among various Heinz sauces have been thrown a lifeline, as the company has mixed 14 sauces together to create “Every Sauce,” a gag product that will be given away today to 100 “obsauced” people.

Wieden+Kennedy London dreamed up the idea and helped to produce it. The bottle includes a scratch label that reveals exactly which sauces went into this monstrosity. (Spoiler: it contains Burger Sauce, Garlic Sauce, Aioli Sauce, Smokey Baconnaise, Sweet Chilli, Chip Sauce, Saucy Sauce, Mayoracha, Mayomust, Truffle Mayo, Garlic & Caramelized Onion Mayo, Curry Ketchup, Pickle Ketchup and Smokey Bacon Ketchup.)

Heinz is giving away 100 bottles today at everysauce.heinz.co.uk to those who score well on a quiz. According to press materials, the stunt is designed to emphasize how Heinz is always innovating with its sauces. W+K added, dubiously, that the concoction is “actually really tasty.”

Bottle of Every Sauce

Closeup of a bottle of Every Sauce

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Jun 28, 2024
Client :
Agency :
Wieden & Kennedy-London
Creative Director :
Juan Sevilla
Creative Director :
Joe de Souza
Creative :
Charlie Hood
Creative :
Liam Abraham
Creative :
Adam Crockett
Chief Creative Officer :
Ana Balarin
Chief Creative Officer :
Hermeti Balarin
Head of Production :
Richard Adkins
Head of Production :
Amy Leach
Senior Producer :
Rashel Tashchian
Senior Producer :
Roshni Annia
Design Director :
Alex Thursby-Pelham
Designer :
Lilia Quinad
Designer :
Zhangzhe Peng
Senior Artworker :
Sophia Anastasiou
Strategy Director :
Rory Foster
Strategist :
Ollie Chakraverty
Chief Strategy Officer :
Dan Hill
Business Director :
Jess Palmer
Account Director :
Laura Simmons
Account Director :
Emily Gower
Account Manager :
Libby Matthews
Head of Account Management :
Matt Owen
President :
Ryan Fisher
Business Affairs Manager :
Alex Coomer
Marketing Manager :
Bryony Warwick
Senior Brand Manager :
Wendy Lin
Junior Brand Manager :
Natasha Cheney
Marketing Director :
Thiago Rapp
Production Company :
Photographer :
Andrew Currie
Props Stylist :
Lydia Mcpherson
Illustrator :
Pia Graff
Animator :
Rodrigo Cantalejo
Retouching Company :
Stanley's Post
Retoucher :
Pete Stedman
Retoucher :
Phil Bedford

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