Heinz just combined 14 sauces together to make ‘Every Sauce’

Wieden+Kennedy London helped frankenstein the product, which will be given away to 100 people

Published On
Jun 28, 2024

Editor's Pick

Indecisive British people who can’t choose among various Heinz sauces have been thrown a lifeline, as the company has mixed 14 sauces together to create “Every Sauce,” a gag product that will be given away today to 100 “obsauced” people.

Wieden+Kennedy London dreamed up the idea and helped to produce it. The bottle includes a scratch label that reveals exactly which sauces went into this monstrosity. (Spoiler: it contains Burger Sauce, Garlic Sauce, Aioli Sauce, Smokey Baconnaise, Sweet Chilli, Chip Sauce, Saucy Sauce, Mayoracha, Mayomust, Truffle Mayo, Garlic & Caramelized Onion Mayo, Curry Ketchup, Pickle Ketchup and Smokey Bacon Ketchup.)

Heinz is giving away 100 bottles today at everysauce.heinz.co.uk to those who score well on a quiz. According to press materials, the stunt is designed to emphasize how Heinz is always innovating with its sauces. W+K added, dubiously, that the concoction is “actually really tasty.”

Bottle of Every Sauce

Closeup of a bottle of Every Sauce

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Credits

Date
Jun 28, 2024
Client :
Heinz
Agency :
Wieden & Kennedy-London
Creative Director :
Juan Sevilla
Creative Director :
Joe de Souza
Creative :
Charlie Hood
Creative :
Liam Abraham
Creative :
Adam Crockett
Chief Creative Officer :
Ana Balarin
Chief Creative Officer :
Hermeti Balarin
Head of Production :
Richard Adkins
Head of Production :
Amy Leach
Senior Producer :
Rashel Tashchian
Senior Producer :
Roshni Annia
Design Director :
Alex Thursby-Pelham
Designer :
Lilia Quinad
Designer :
Zhangzhe Peng
Senior Artworker :
Sophia Anastasiou
Strategy Director :
Rory Foster
Strategist :
Ollie Chakraverty
Chief Strategy Officer :
Dan Hill
Business Director :
Jess Palmer
Account Director :
Laura Simmons
Account Director :
Emily Gower
Account Manager :
Libby Matthews
Head of Account Management :
Matt Owen
President :
Ryan Fisher
Business Affairs Manager :
Alex Coomer
Marketing Manager :
Bryony Warwick
Senior Brand Manager :
Wendy Lin
Junior Brand Manager :
Natasha Cheney
Marketing Director :
Thiago Rapp
Production Company :
WracK
Photographer :
Andrew Currie
Props Stylist :
Lydia Mcpherson
Illustrator :
Pia Graff
Animator :
Rodrigo Cantalejo
Retouching Company :
Stanley's Post
Retoucher :
Pete Stedman
Retoucher :
Phil Bedford

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Project Type