Coke Emblazons Cans With Transferable Tattoos of Last Names
Campaign Celebrates Hispanic Heritage Month
Sep 02, 2015
In this filmed stunt to celebrate Hispanic Heritage month, Coke emblazons cans with transferable temporary tattoos personalized with people's last names.
The "Heritage Tattoo Cans" idea taps into the pride that Latino people have in their family name and their heritage. Although the cans with tattoos were only created for this film, they promote a microsite dubbed Orgulloso De Ser (Proud to Be) where people can purchase a "Share a Coke" contour bottle personalized with their last name. Coke is also encouraging Hispanics to share their pride in their family by posting on social media with the hashtag #OrgullosoDeSer followed by their last name.