Coke Embraces the Hidden Danish Flag Inside its Logo
Hands out flags to welcome people to the world's happiest country
May 09, 2013
McCann Copenhagen takes advantage of a "hidden flag" within the Coca Cola logo that just happens to be the flag of Denmark, the world's happiest country. The agency created a cute action at a Danish airport that played into the local tradition of bringing flags to welcome people to the country. Except this time, they had flags inside the Coke poster -- letting everyone create a very happy, very Coke, welcome to Denmark.