Sunday was National Ranch Day, an unofficial holiday celebrating ranch dressing. To mark the occasion, Hidden Valley Ranch put a 24-foot bottle of the stuff on the Las Vegas strip and invited people to BYOC--bring your own container--to fill it up with dressing. People brought buckets and an inflatable kids’ pool. One guy even filled up a huge plastic tub, put on a shower cap, then climbed in and bathed in the stuff.
The condiment brand, which is owned by The Clorox Co., worked with McGarryBowen Chicago and San Francisco on the stunt. It’s part of a broader campaign about how when it comes to Hidden Valley Ranch, “You either love it or you really love it.”
Though there was plenty of dressing to go around (25,000 ounces, to be specific), McGarryBowen says a lawyer had to modify the language about the announcement to let people know they could take only what they could carry--that way, nobody would show up with a Mack Truck.