A monster truck makes an awesome gardening tool in Hornbach's spring spot
The German home improvement chain says it captures the 'current emotional state of Europeans'
Apr 22, 2021
There's nothing quite like the brute force of a monster truck when it comes to getting your garden ready for spring.
Or at least, that's the message in the spring 2021 spot from Hornbach, the German home improvement chain known for its quirky and humorous advertising. In it, we see a massive truck taking out a garden shed, then ruthlessly flattening a muddy landscape as it drives round in furious circles. Eventually, a woman steps out, and we realize she's been creating an enormous pond for her backyard. The tagline is "Make room for yourself."
The spot is also something of a metaphor, says Hornbach -- for the pent-up rage that people in Europe are currently feeling due to the pandemic. "The ad's tonality captures the current emotional state of Europeans, in a need of a release after months of lockdowns," says the brand in a press release.
One again, Hornbach turned to Berlin agency Heimat and director Martin Werner, via Czar Film, to create the spot.