Hot Wheels For Real II: Double Loop Dare

Published On
Sep 26, 2019

Description

The Many got its start transforming a legacy toy brand into a modern entertainment property. By leveraging content along with traditional advertising, The Many spread Hot Wheels’ global brand messaging to a larger audience than just the core young boy, making the brand relevant to the entire family. The campaigns were brought to life with high-profile world-record vehicle stunts, a television show, merchandising, a web series, and new toy lines for the existing base.