NFL's First Openly Gay Player Michael Sam Tapped for VISA Commercial
Spot by MRY Comes One Day After NFL Draft
Published On
May 09, 2014
Editor's Pick
Visa continues riding the inclusive wave with its new campaign "Everywhere you want to be." Released on Friday, the credit card company's new commercial focuses on Michael Sam as a football player -- not as the NFL's first openly-gay player.
The spot was a timely move, as Mr. Sam was drafted to the St. Louis Rams during the seventh and final round on Saturday.
The script, narrated by Mr. Sam himself, tells the story of what he is and should be known for his flaws and feats on the playing field -- nothing more.
The spot was created out of MRY and directed by Daniel Garcia out of Decon.
Credits
- Date
- May 09, 2014
- Brand :
- Visa
- Client :
- Visa
- Agency :
- MRY
- Chief Creative Officer :
- David Weinstock
- Chief Innovation Officer :
- Matt Rednor
- Creative Director :
- Victor Sie
- Associate Creative Director :
- Josh Young
- Associate Creative Director :
- Ben Waldman
- Senior Art Director :
- Drew Jaz
- Copywriter :
- Eli Pakier
- Director, Strategy :
- Eli Pakier
- Associate Strategist :
- Toni Dawkins
- Executive Director, Content Production :
- Jody Girgenti
- Senior Producer :
- Heather Brown
- Producer :
- Samantha McGrane
- Client Partner :
- Sarah Rinehimer
- Production Company :
- Decon
- Director :
- Daniel Garcia
- Executive Producer :
- Misha Louy
- Supervising Producer :
- Cynthia Angel
- Line Producer :
- Ian Blain
- Director, Photography :
- Jeffrey Kim
- Post Company :
- Decon
- Senior Post Producer :
- Cynthia Angel
- Editor :
- Sarah Stuve
- Music Supervisor :
- Mina Louy
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Project Type
